Marketing Research Analyst Intern (Summer 2027)

About the Role

The Market Analyst Intern will support CCNA marketing, strategy, and innovation initiatives by gathering and analyzing market, customer, competitive, construction-industry, and internal business data. This role provides practical exposure to strategic marketing, Customer-Back Innovation (CBI), 80/20, market analysis, and cross-functional decision-making.

Key Responsibilities

• Gather and analyze market, customer, competitor, industry, and internal sales data to identify business opportunities.
• Research market size, growth drivers, customer needs, buying behaviors, industry trends, and emerging construction methods.
• Evaluate prioritized growth segments and strategic growth opportunities through market and competitive analysis.
• Conduct customer and industry research using interviews, surveys, field visits, Voice of Customer activities, and secondary research.
• Identify market trends, customer pain points, competitive gaps, business risks, and areas for growth.
• Develop clear reports, dashboards, presentations, and actionable recommendations to support business decisions.
• Collaborate cross-functionally to support targeted selling, portfolio initiatives, opportunity development, and stakeholder presentations while applying ITW's 80/20 principles.

Requirements & Tech Stack

• Microsoft Excel
• Microsoft PowerPoint

Qualifications

• Rising Junior pursuing a bachelor's degree in Marketing, Business, Analytics, Economics, Finance, Data Analytics, or a related field, with an expected graduation date between December 2028 and May 2029.
• Strong research, analytical, critical-thinking, and problem-solving abilities with the ability to identify patterns and draw logical conclusions from data.
• Effective written, verbal, and presentation communication skills to clearly convey findings and recommendations.
• Proficient in Microsoft Excel and PowerPoint, with strong organizational skills and attention to detail.
• Demonstrated curiosity and interest in understanding markets, customers, products, construction applications, and business strategy.
• Ability to work independently, manage projects, seek guidance appropriately, and collaborate effectively across cross-functional teams.
• Preferred experience or coursework in market research, analytics, statistics, data visualization, business intelligence tools, and a willingness to participate in customer, distributor, industry, or jobsite research activities.

Learning and Development

• The intern will own a meaningful project with defined objectives, regular coaching, cross-functional exposure, and a final presentation.
• Development areas include market sizing and segmentation, Voice of Customer, competitive analysis, CBI, front-end opportunity development, 80/20, data storytelling, project management, and stakeholder communication.

Work Environment

• This job operates in a professional office environment.
• The employee is occasionally exposed to a variety of extreme conditions at job sites.
• The noise level in the work environment and job sites can be loud.

Physical Demands

• Regularly required to talk or hear.
• Frequently required to stand; walk; use hands to finger, handle or feel; lift objects and reach with hands and arms.
• Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception.