Junior Social Media & Growth Marketing Intern

About the Role

RECIPROCITY ROI, LLC is seeking a commercially minded, creative, and proactive individual to help grow the presence of Capital Clarity Labs™ (CCL™) and attract suitable founders. This is an opportunity to demonstrate how social media can be used to generate genuine business opportunities.

• This role is based remotely and is open to individuals worldwide, provided they are legally eligible to undertake the internship arrangement in their country of residence.

The Opportunity

The primary objective is to develop and execute an organic social media strategy to attract qualified startup founders and convert their interest into applications and enrollments for CCL™. The immediate target is to generate 30 qualified founder applications for the next cohort, commencing Jan/Feb 2027. TikTok will be the primary acquisition channel, with opportunities to expand.

Key Responsibilities

1. Research & Strategy

• Understand CCL™ and the target founder audience.
• Research how and where suitable founders engage online.
• Identify relevant TikTok trends, communities, and content opportunities.
• Develop a practical organic acquisition strategy.
• Research competitor activity and identify opportunities for differentiation.
• Identify messaging types most likely to attract founders preparing for investment.

2. Content Creation

• Develop creative content ideas and scripts.
• Create, edit, and publish short-form videos.
• Develop supporting marketing materials and graphics.
• Work with team members, founders, and other contributors for content features.
• Repurpose successful content across other platforms where appropriate.
• Develop a consistent content pipeline to support CCL™'s acquisition objectives.

3. Audience Growth & Lead Generation

• Build presence and engagement on TikTok.
• Attract founders who fit the target audience.
• Develop effective Calls to Action (CTAs) to encourage applications.
• Engage with relevant founder communities.
• Identify and generate qualified founder enquiries.
• Track enquiries through to application and enrollment.
• Explore and test different organic methods of reaching suitable founders.

4. Performance & Optimization

• Monitor content performance and audience engagement.
• Track qualified leads, applications, and conversions.
• Identify content and activities that produce genuine business opportunities.
• Test approaches and improve the acquisition strategy.
• Document successful processes.
• Provide regular performance updates, highlighting what is working, what isn't, and what should change.

Requirements & Tech Stack

• TikTok
• Experience with Instagram, LinkedIn, YouTube Shorts, video editing, and content design is an advantage.

Qualifications

The company is open to applicants from different backgrounds and experience levels, and does not require a degree or lengthy CV. Demonstrated ability is valued over qualifications.

• An understanding of TikTok and short-form content.
• The ability to create engaging social media material.
• Creative thinking and an understanding of online audiences.
• Initiative and the ability to work independently.
• An interest in startups, entrepreneurship, and business growth.
• An analytical mindset and willingness to experiment.
• An understanding that engagement is valuable only when it contributes to meaningful business outcomes.
• The ability to explain why a particular marketing approach is likely to work.

How the Role Will Develop

Stage 1: First 20-30 Days – Research, Strategy & Initial Execution

• Understanding program, positioning, and target founders.
• Researching relevant founder communities and social media behavior.
• Developing and presenting an organic acquisition strategy.
• Creating initial content ideas, scripts, and marketing assets.
• Launching and testing initial content.
• Establishing a basic lead-tracking and reporting process.

Stage 2: Days 30-40 – Execution & Demonstrated Results

• Executing and refining the acquisition strategy.
• Building a consistent content pipeline.
• Growing CCL™'s relevant social media presence.
• Generating qualified founder enquiries.
• Tracking applications and conversion rates.
• Identifying successful content and acquisition methods.
• Making improvements based on actual performance.

Stage 3: Months 2–5 – Ownership & Growth

• Taking greater ownership of the social media acquisition function.
• Expanding into additional platforms where justified by results.
• Improving lead generation and conversion.
• Developing sustainable marketing and content systems.
• Reporting on commercial contribution.
• Identifying new opportunities to grow the founder pipeline.

Progression through these stages will depend on performance, capability, and the agreed working arrangement.

How We Measure Success

• Developing a repeatable organic founder acquisition strategy.
• Building a recognizable and engaging presence on TikTok.
• Generating a pipeline of genuinely qualified founder enquiries.
• Working towards a 50% conversion from qualified enquiries into applications.
• Supporting the acquisition and onboarding of 30 suitable founders for the next cohort.
• Creating a sustainable content and acquisition system.
• Understanding the difference between generating views and generating business.

Performance-Based Rewards & Commission

• Open to a performance-based commission structure for successfully converted founder leads, linked to agreed, measurable outcomes.
• Potential for future career progression.
• This opportunity offers potential to develop into a paid entry-level role within CCL™, with longer-term progression to Growth Lead, Head of Marketing, or Chief Marketing Officer, depending on demonstrated results and business requirements.

Selection Process

Candidates will be asked to demonstrate:

• How they would identify and reach suitable startup founders.
• What content they would create to attract them.
• How they would convert social media engagement into qualified enquiries.
• How they would measure and track results.
• Why their proposed strategy has a strong chance of working.
• What they would prioritize during their first 30 days.