EXECUTIVE N, WOOD FINISHES

Job Purpose

The position is that of frontline sales personnel primarily responsible for the growth and penetration of wood coatings (ranging from melamine to high-end PU coatings) in a defined geography. This will be achieved through the creation, nurturing, expansion, and management of a Dealer Network and stakeholders, including Contractors, Applicators, Furniture manufacturers, Architects, and end Consumers, thereby achieving overall business objectives.

Key Responsibilities

• Assist the dealer network in driving sales value and volume for Wood Coatings.
• Generate demand for wood coatings by organizing activations, samplings, and trainings for stakeholders like contractors and applicators.
• Expand the network for wood coatings through integration with retail, projects, and services teams by sharing leads.
• Drive growth by targeting and engaging with specific stakeholders who deal exclusively with Wood coatings, such as furniture manufacturers.
• Conduct shop meets on new wood coatings to promote market growth.
• Drive sales by engaging with contractors and architects through product trainings and activations.
• Ensure effective implementation of various promotional schemes and displays for all stakeholders.
• Resolve dealer and consumer complaints regarding wood coatings and ensure closure within benchmark timelines.
• Assist the Marketing function in conducting product trials and building inferences on product strengths versus market competitors.
• Devise ways to communicate product strengths to consumers and influencers.

Key Performance Indicators

• Value and Volume target of Wood coatings.
• Percentage dealer network value growth.
• Percentage increase in APEHS and Project Sales site penetration.
• Percentage increase in users for high-end wood coatings.
• Product trainings to targeted stakeholders.

Requirements & Tech Stack

• Proficiency with MS – Office, MS – Excel is mandatory.
• Role involves visiting dealer counters and customer sites, requiring extensive travelling.
• Role requires pan India mobility as it is transferable.
• Age to be between 26 - 30 Years.

Qualifications

• Essential:
• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS).
• Minimum of 50% marks throughout education without any backlogs.
• Graduation must be through a full-time course.
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.
• Desired:
• Candidates with MBA/PGDM in Sales and Marketing.

Experience

• Essential: Fresher.
• Desired: 1 – 2 years of experience in Sales function in any organization.
• Experience in wood finishes industry will be preferred.

Functional Competencies

• Product knowledge.
• Analytical skills.

Behavioral Competencies

• Planning and result orientation.
• Communication skills (verbal and written).