Influencer Marketing Associate

About the Role

The Influencer Marketing Associate is a full-time, on-site role based in Noida, focused on identifying, onboarding, and managing relationships with influencers and creators across multiple categories and platforms.

Key Responsibilities

• Researching relevant creators.
• Coordinating outreach.
• Negotiating collaborations.
• Assisting with campaign planning, execution, and performance tracking.
• Working closely with marketing and sales teams to support brand requirements.
• Preparing campaign briefs.
• Managing communication between creators and clients.
• Ensuring timely delivery of content.
• Supporting community initiatives, events, and meetups.
• Maintaining accurate records and reports.
• Contributing ideas to improve influencer and brand experiences.

Requirements & Tech Stack

On-site role in Noida.

Qualifications

• Communication skills: Clear written and verbal communication, ability to build professional relationships.
• Influencer Marketing skills: Experience in discovering, evaluating, and managing creator collaborations.
• Social Media Marketing skills: Understanding major platforms, audience engagement, and content trends.
• Public Relations skills: Managing brand reputation, handling outreach, and coordinating with external stakeholders.
• Sales-related skills: Negotiation, persuasion, and basic understanding of campaign KPIs and conversions.
• Familiarity with the creator economy is beneficial.
• Basic data analysis or reporting skills is beneficial.
• Comfort working in a fast-paced startup environment is beneficial.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Noida.
• Ability to collaborate with cross-functional teams.
• Proactive, detail-oriented, and inclusive approach to work.