SEO/ASO intern

About the Role

This is an intern position focused on SEO and ASO.

Key Responsibilities

A. Off-Page SEO and Link Building

• Research relevant automotive websites, blogs, directories, publishers, and content partnership opportunities.
• Qualify backlink prospects based on topical relevance, editorial quality, audience fit, and credibility.
• Assist with personalized outreach, follow-ups, guest-post opportunities, and content partnerships.
• Maintain a backlink prospect tracker with contact details, outreach status, next follow-up date, and outcomes.
• Track acquired links and, where possible, verify that links are live and relevant.
• Research competitor backlink profiles and identify legitimate opportunities.
• Avoid spam networks, automated bulk link schemes, irrelevant placements, and misleading outreach.

B. SEO Platforms and Analytics

• Learn Google Search Console, Google Analytics 4 (GA4), Google Trends, Google Keyword Planner, and available SEO tools.
• Understand clicks, impressions, CTR, average position, organic sessions, landing-page performance, and indexing status.
• Analyze website and page performance over time, accounting for seasonality and changes in search demand.
• Conduct keyword research and competitor analysis.
• Prepare weekly updates and monthly reports that explain what changed, why it may have changed, and what action is recommended.

C. On-Page SEO

• Map primary and secondary keywords to appropriate URLs based on search intent.
• Review title tags, meta descriptions, headings, URLs, image alt text where appropriate, and internal links.
• Support optimization of automotive brand, model, variant, category, and blog pages.
• Identify content gaps, duplicate targeting, keyword cannibalization, and opportunities to improve page usefulness.
• Record all recommended and implemented changes and obtain approval where required.

D. Technical SEO

• Assist with audits covering crawlability, indexability, XML sitemaps, robots.txt, canonical tags, redirects, broken links, and duplicate URLs.
• Understand structured data/schema markup and validate relevant implementation where tools are available.
• Review Core Web Vitals and mobile usability information using approved tools.
• Document technical issues with affected URL(s), evidence, severity, business impact, and recommended next action.
• Coordinate with developers or the SEO lead to track issues through resolution and validate fixes.
• Do not make production changes independently without authorization.

E. App Store Optimization (ASO)

• Research app keywords and group terms by relevance and search intent.
• Analyze competitor app listings, descriptions, screenshots, icons, and positioning.
• Audit the Google Play listing title, short description, full description, category, and visual assets.
• Review available Google Play Console data, including listing visitors, acquisition sources, installs, and conversion metrics.
• Suggest improvements to listing copy and creative assets, ensuring claims are accurate and consistent with the app.
• Monitor available ratings and review themes and share recurring user feedback with the team.
• Implement only approved listing changes and document the before-and-after performance.

F. Reporting, Collaboration, and Ownership

• Maintain accurate task trackers and submit weekly progress updates.
• Meet agreed deadlines and flag blockers early rather than waiting until a deadline is missed.
• Ask focused questions, record instructions, and apply feedback to future work.
• Coordinate with content, marketing, product, and development teams as needed.
• Suggest practical improvements supported by data or research.

Contact: [email protected]