Executive

About the Role

We are looking for a dynamic and result-oriented Sponsorship Marketing & Partnerships professional who can identify potential brand partners, develop strategic sponsorship opportunities, and successfully close sponsorship deals for events and entertainment properties. The ideal candidate should have a strong understanding of target audiences, brand positioning, and marketing objectives. They should be able to identify brands that align with an event’s audience and objectives, develop compelling sponsorship strategies, and pitch partnership opportunities that deliver mutual value for both the brand and the event.

Key Responsibilities

• Brand Identification & Research: Identify and approach relevant brands based on the target audience, nature, and positioning of events or entertainment properties.
• Audience Understanding: Analyze target audiences, brand preferences, and consumer behaviour to identify potential sponsorship opportunities.
• Sponsorship Strategy: Develop customized sponsorship strategies that align the event’s objectives with the sponsor’s marketing goals and target audience.
• Pitch Development: Create compelling sponsorship proposals, presentations, and pitch decks highlighting the value proposition, brand visibility, audience reach, and partnership benefits.
• Business Development: Proactively reach out to brand decision-makers, marketing heads, media agencies, and relevant stakeholders to generate sponsorship leads.
• Deal Closure: Lead sponsorship discussions, negotiate partnership terms, address objections, and convert potential sponsors into confirmed partners.
• Relationship Management: Build and maintain strong relationships with brands and agencies to establish long-term partnerships and explore repeat business opportunities.
• Cross-functional Collaboration: Work with internal teams to understand event requirements and develop sponsorship opportunities that meet both commercial and creative objectives.

Requirements & Tech Stack

• Strong understanding of marketing, brand positioning, target audiences, and consumer behaviour.
• Knowledge of brands across relevant categories and the ability to identify suitable sponsors for different events.
• Experience in sponsorship sales, brand partnerships, event marketing, media sales, or business development is preferred.
• Excellent pitching, presentation, negotiation, and persuasion skills.
• Strong verbal and written communication skills, with the confidence to engage senior brand stakeholders and decision-makers.
• Ability to develop strategic, customized pitches rather than relying on generic sponsorship proposals.
• A proactive, target-oriented approach with a strong focus on converting leads and closing deals.
• Ability to think creatively and establish a clear connection between a brand’s marketing objectives and an event’s audience.

What We Are Looking For

We are looking for someone who can go beyond identifying potential sponsors and demonstrate the ability to build a strong brand-event connection, present a compelling business case, and confidently close sponsorship deals. The ideal candidate is persuasive, commercially minded, strategic, and confident in representing the organization while engaging with brands and partners.