Marketing Digital UX Co-Op

About the Role

The UX co-op will assist with website design, usability, and optimization projects. The co-op will gain practical experience in UX design, web strategy, and analyzing site performance.

Design System & Web Design Support

• Contribute to Crown’s Core UI design system, assisting in the design and documentation of new components and patterns.
• Evaluate existing component use cases and recommend.
• Create and update Figma design assets to support the ongoing enhancements to Crown’s design system.
• Support component documentation and usage guidelines for designers and developers.

User Experience & Conversion Optimization

• Conduct UX website audits to identify usability issues and improvement opportunities.
• Analyze website analytics, heatmaps, and customer interaction data to understand user behavior.
• Support the development of A/B test plans and evaluate test outcomes to inform future design decisions.
• Map and assess customer journeys to identify friction points and recommend enhancements that drive engagement and conversion.
• Provide recommendations to improve navigation, content layout, and overall user experience based on data insights.

Web Strategy & Development Support

• Assist in defining functional requirements for new website features and enhancements.
• Support testing and validation of new web functionality prior to deployment.

Qualifications

• Currently pursuing a degree in Interactive Media, Web Design, User Experience, Digital Marketing, or related field.
• Strong understanding of UX principles, visual design, and responsive web design.
• Experience with design tools such as Figma, Adobe Creative Suite.
• Familiarity with web evaluation tools (Google Analytics, Hotjar).
• Good written and verbal communication skills with attention to detail.
• Core skills, analytical, and collaborative mindset with a passion for improving digital experiences.