Digital Marketing Intern

About the Role

Panasonic Eco Systems of North America is seeking an energetic and responsible Digital Marketing Intern to support the Digital Marketing team. This role will gain hands-on experience by supporting website updates, digital campaign execution, reporting and analytics, social media, and other digital marketing initiatives.

Key Responsibilities

Website

• Assist with maintaining and updating website content using HubSpot and other website platforms.
• Support the creation, editing, publishing, and QA of website content.
• Update product and other website pages, ensuring copy, images, specifications, links, and resource files are accurate.
• Assist with website updates related to new product launches and marketing campaigns.
• Support maintenance and QA of dealer locator and Buy Now experiences.
• Assist with requesting, organizing, and maintaining digital assets.

Search Engine Optimization (SEO)

• Assist with keyword research and on-page SEO.
• Review website content for SEO opportunities and basic best practices.
• Help optimize website copy, page titles, descriptions, links, and other content.
• Support SEO reporting and identify opportunities to improve organic search performance.

Metrics (Analytics & Reporting)

• Assist with monitoring website and digital campaign performance.
• Support reporting using tools such as GA4 and Looker Studio.
• Assist with tracking leads and campaign conversions.
• Compile data for monthly and ad-hoc performance reports.
• Help identify trends, insights, and opportunities for optimization.

Digital Marketing Support

• Support digital campaign setup, execution, QA, and ongoing optimization.
• Assist with paid search, paid social, display, and other digital advertising initiatives.
• Support social media content scheduling and community management across multiple platforms.
• Assist with organic and paid social campaigns.
• Assist with creative and digital asset coordination for campaigns and product launches.
• Support short-form video and other digital content initiatives.
• Assist with lead distribution and campaign tracking.
• Conduct research and support other digital marketing projects as needed.

Requirements & Tech Stack

• Interest Areas: Digital marketing, website management, paid media, social media, analytics, and content.
• Tools (Familiarity is a plus, not required):
• Google Analytics 4 (GA4)
• Google Ads
• HubSpot
• Looker Studio
• Social media platforms

Qualifications

Education & Experience

• Currently pursuing a degree in Marketing, Business, Communications, Digital Media, or related field.
• Strong interest in digital marketing, advertising, analytics, social media, and website management.
• Working knowledge of Microsoft Word, Excel, and PowerPoint.

Competencies

• Proven ability to meet deadlines.
• Creative, self-starter with the ability to work independently and collaboratively as part of a team.
• Comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.
• Strong attention to detail.
• Positive attitude, flexibility, and problem-solving mentality.
• Excellent organizational and writing skills.
• Strong technical, organizational, and communication skills.
• Strong interpersonal skills and the ability to establish and maintain relationships.
• Influencing: Use impactful engagement and persuasion tactics to gain acceptance of ideas and commitment to actions that support specific work outcomes.

Other Requirements

• Occasional on-site visits to Newark office when schedule permits.
• Valid authorization to work in the U.S.

Hourly Range: $17-$38

This position is not eligible for company-sponsored benefits such as health insurance. Employees may be eligible for certain state- or locally-mandated benefits depending on hours worked and applicable law.