Integrated Marketing Intern

About the Role

KEEN is seeking an Integrated Marketing Intern for a 10-week on-site program at their Global Headquarters in Portland, Oregon. The internship will run from Monday, June 14th to Friday, August 20th, with compensation of $22/hour. The intern will support the integrated marketing team, contributing to how KEEN connects its brand and product choices to market presence across launches, partnerships, channels, and regions. This role offers hands-on experience in gathering consumer and cultural inputs, supporting Go-To-Market (GTM) planning, launch readiness, and post-launch learning. A key project will involve developing a stronger communications foundation for KEEN Effect, making it easier for priority audiences to find, understand, and connect with KEEN's purpose.

Key Responsibilities

Integrated Marketing

• Support GTM planning, launch readiness, and learning.
• Help maintain planning decks, trackers, and working documents for priority launches, moments, and collaborations.
• Consolidate inputs from product, creative, fan insights, channel, and market teams into clear, current source-of-truth materials.
• Capture decisions, next steps, dependencies, and open questions from weekly brand and product meetings.
• Support the preparation of meeting materials, briefs, and readouts for priority workstreams.
• Compile concise recaps of launches and collaborations, capturing activity, early response, and key learning.

KEEN Effect Storytelling

• Help develop a clearer communications foundation for KEEN Effect, translating complex work into relevant and understandable information for priority audiences.
• Organize existing KEEN Effect online content and source materials, beginning with KOLs; identify gaps, duplication, outdated information, and opportunities for improvement.
• Research relevant communications examples from outdoor and purpose-led brands to identify useful practices in content hierarchy, storytelling, navigation, and calls to action.
• Support I&E and KEEN Effect in organizing existing information around priority areas of work, such as product sustainability, impact investment, thought leadership, and employee action.
• Help develop a practical summary of findings, content priorities, and initial recommendations to inform future content updates.

Ad Hoc Integrated Marketing Team Support

• Coordinate selected product-seeding requests for creative and brand partners, including order tracking and follow-through.
• Maintain accurate project files, links, and source materials.
• Support ad hoc research, meeting preparation, and coordination needs across priority I&E workstreams.

Requirements & Tech Stack

• Currently pursuing or recently completed a bachelor’s degree with an interest in brand, marketing, culture, consumer insight, sustainability, or product storytelling.
• Must be enrolled in an accredited college or university at the Junior, Senior, or Graduate level, or have recently graduated.
• Must be able to work 40 hours/week during the internship program (Monday–Friday, 8:00 AM – 5:00 PM) and be available to work in the office 5 days/week.
• Strong organization, attention to detail, and follow-through across multiple workstreams.
• Clear written communication and confidence in synthesizing research, conversations, and information into useful summaries.
• Comfort with PowerPoint, Figma, Google Slides, or similar presentation tools.
• Familiarity with spreadsheets is helpful.
• Curiosity about the outdoor, lifestyle, and cultural spaces KEEN operates within.
• Proficiency in Microsoft Office programs, including Outlook, Word, and PowerPoint.
• Ability to learn and adapt quickly to new software and tools.
• Strong verbal and written communication skills.
• Strong attention to detail in preparing presentations, reports, and materials.
• Strong organization skills with the ability to prioritize and manage multiple tasks.
• Proven ability to work independently as well as collaborate with a team.
• Able to perform essential functions of the role, with or without reasonable accommodation, including using a computer for extended periods.
• Be eligible to work in the U.S. without sponsorship.
• Plan no more than four total days of vacation during the internship.

Qualifications

• Passionate about creativity, sustainability, and the outdoors.
• Creatively minded with a detail-oriented approach and a knack for problem-solving.
• Strong communicator, able to express ideas clearly and effectively.
• Proactive and eager to learn, taking initiative and diving into new challenges with enthusiasm.