EXECUTIVE N, WOOD FINISHES

About the Role

The position is frontline sales personnel responsible for growth and penetration of wood coatings in a defined geography. This involves creating, nurturing, expanding, and managing a dealer network and stakeholders including contractors, applicators, furniture manufacturers, architects, and end consumers to achieve overall business objectives.

Key Responsibilities

• Assist the dealer network in driving sales value and volume for Wood Coatings.
• Generate demand for wood coatings through organizing activations, samplings, and trainings for stakeholders like contractors, applicators, etc.
• Expand the network for wood coatings through integration with retail, projects, and services teams by sharing leads.
• Drive growth by targeting and engaging with specific stakeholders who deal exclusively with Wood coatings, such as furniture manufacturers.
• Conduct shop meets on new wood coatings to promote market growth.
• Drive sales by engaging with contractors and architects through product trainings and activations.
• Ensure effective implementation of promotional schemes and displays for contractors and dealers.
• Resolve dealer and consumer complaints regarding wood coatings within benchmark timelines.
• Assist the Marketing function in conducting product trials and building inferences on Asian Paints product strength versus market products.
• Devise ways to communicate product strengths to consumers and influencers.

Key Performance Indicators

• Value and Volume target of Wood Coatings.
• Percentage dealer network value growth.
• Percentage increase in APEHS and Project Sales site penetration.
• Percentage increase in users for high-end wood coatings.
• Product trainings to targeted stakeholders.

Requirements & Tech Stack

• Proficiency with MS – Office, MS – Excel.

Qualifications

Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS).
• Minimum of 50% marks throughout education without any backlogs.
• Graduation must be through a full-time course.
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.
• Age between 26 - 30 Years.

Desired

• Candidates with MBA/PGDM in Sales and Marketing.

Previous Experience

Essential

• Fresher

Desired

• 1 – 2 years of experience in Sales function in any organization.
• Experience in the wood finishes industry will be preferred.

Functional Competencies

• Product knowledge
• Analytical skills

Behavioral Competencies

• Planning and result orientation
• Communication skills (verbal and written)

Additional Requirements

• Role involves extensive traveling to dealer counters and customer sites.
• Role requires pan India mobility as it is transferable in nature.