Business Growth Associate

About the Role

We're looking for an energetic, persuasive, and ambitious Business Growth Associate to join our growing team at Career Central. This is a hands-on sales role for someone who enjoys talking to people, influencing decisions, negotiating deals, and celebrating wins.

Key Responsibilities

• Prospect & Generate Leads
• Identify and reach out to potential customers through cold calling, LinkedIn InMail, emails, and other outbound channels.
• Research target companies and identify key decision makers.
• Build and maintain a healthy pipeline of qualified prospects.
• Pitch & Influence
• Deliver compelling introductory pitches that communicate Career Central's value proposition.
• Understand customer challenges and position our solutions as a relevant answer.
• Spark interest, handle initial objections, and move conversations towards meaningful sales opportunities.
• Engage & Convert
• Build relationships with prospective customers through regular follow-ups.
• Understand customer requirements and guide prospects through the initial sales journey.
• Negotiate with prospects and work towards converting qualified leads into paying customers.
• Coordinate product demonstrations and commercial discussions when required.
• Own Your Numbers
• Consistently work towards outreach, lead generation, meeting, and conversion targets.
• Maintain accurate prospect information and sales activity in the CRM.
• Track follow-ups, opportunities, and deal progress.
• Share customer feedback and market insights to help improve our sales approach.

Requirements & Tech Stack

• 0–1 year of experience in sales, business development, lead generation, or a customer-facing role. Fresh graduates are welcome.
• Strong verbal and written communication skills in English.
• Confidence in making cold calls and approaching new prospects.
• Ability to write engaging, personalized LinkedIn InMails and outreach emails.
• A persuasive personality with good listening and interpersonal skills.
• Resilience, curiosity, and the confidence to handle rejection constructively.
• A proactive, target-driven mindset with a willingness to learn.
• Basic familiarity with LinkedIn, CRM systems, or sales prospecting tools is an advantage.

Qualifications

• Consistently generating qualified leads through outbound prospecting.
• Turning cold conversations into interested prospects and sales meetings.
• Building a strong and active customer pipeline.
• Converting qualified prospects into paying customers.
• Developing positive, lasting customer relationships.

Why Join Career Central?

You'll have the opportunity to work directly on growing an emerging HR technology business, gain hands-on B2B sales experience, engage with business decision-makers, and develop valuable skills in consultative selling, negotiation, and customer acquisition.