Content Strategist

Social Butterfly Co by SK

About the Role

• Full-time role
• Based in South Delhi
• Hybrid work arrangement with some work-from-home flexibility

Key Responsibilities

• Design and manage content strategies across social media, websites, and other digital channels to align with client goals and brand positioning.
• Conduct audience and market research.
• Create content calendars.
• Brief and collaborate with writers and designers.
• Ensure consistent brand messaging.
• Analyze performance metrics and refine strategies based on insights.
• Coordinate with the social media and influencer teams.
• Maintain clear communication with clients about content plans and results.

Requirements & Tech Stack

• Skills in Content Strategy and Content Development.
• Skills in Content Management to organize, schedule, and maintain content across multiple digital platforms.
• Skills in Web Content Writing and Writing to craft clear, engaging, and brand-appropriate copy.
• Strong understanding of social media platforms, digital marketing fundamentals, and audience engagement best practices.
• Ability to interpret analytics, draw insights, and adjust content plans to improve performance.
• Effective communication, collaboration, and time-management skills.
• Ability to handle multiple projects and deadlines.

Qualifications

• A Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
• Relevant experience in digital or social media roles is an advantage.