Marketing Communications Intern
PurposefulPathway, LLC
About the Role
This is an unpaid Marketing & Communication Strategy Internship for Native Skincare & Massage, focusing on translating business strategy into effective communication. It is a remote-capable student learning opportunity designed to provide practical experience in how a small business turns strategy into responsible external communication.
What You'll Learn
- Understand what a brand wants to represent and what it can responsibly claim.
- Translate ideas and conversations into clear written and visual communication.
- Use Instagram and Facebook as two-way connections.
- Observe engagement, analytics, and feedback without overreading the data.
- Turn learned insights into stronger recommendations and future communication.
- The progression of Strategy → Representation → Execution → Feedback → Learning → Adaptation.
Key Responsibilities
Your applied learning may include:
- Researching audiences, competitors, and relevant conversations.
- Developing content themes, messaging ideas, and communication approaches.
- Drafting written and visual social-media content.
- Identifying thoughtful opportunities for engagement and outreach.
- Reviewing audience response, analytics, and other feedback.
- Presenting observations, ideas, and recommendations.
- Documenting what worked, what didn’t, and what to try next.
How You'll Grow
- Learn & Observe: Get to know Native, its customers, services, voice, market, and presence.
- Explore & Recommend: Ask questions, contribute perspective and ideas.
- Create & Apply: Develop content and communication with appropriate guidance.
- Engage & Listen: Learn how organizations communicate with audiences.
- Measure & Learn: Examine response patterns for data insights.
- Adapt & Grow: Make recommendations and take on responsibility within boundaries.
Guidance & Supervision
- Work directly with Native’s owner, Alyssa Cavallo.
- Expected to include approximately two supervisory conversations each week:
- One focused on direction, context, questions, and ideas.
- The other focused on feedback, audience response, learning, and future changes.
Qualifications
This role may be a strong fit if you’re studying:
- Marketing
- Communications
- Business
- Journalism
- Public Relations
- Advertising
- Entrepreneurship
- Digital Media
- Writing
- Or something adjacent.
We’re especially interested in someone who:
- Communicates clearly and enjoys developing ideas.
- Can translate conversation into written or visual communication.
- Is curious about why people respond to messages.
- Wants to understand the strategy behind communication.
- Can receive feedback, ask questions, and use what they learn to improve.
- Cares about how organizations represent themselves.
Internship Details
- Duration: 8-12 Weeks
- Expected Weekly Commitment: <5 hours per week
- Remote Arrangement: Designed to be performed remotely; in-person learning opportunities may be discussed separately.
- Pilot Program: Unpaid pilot internship, designed around structured learning, real-world application, regular supervision and feedback, and progressively developing responsibility.
- Not currently affiliated with or formally recognized by a college or university. Students seeking credit should determine their institution’s requirements independently.