Digital Marketing Specialist

About the Role

• Full-time, on-site role based in Bengaluru.
• Responsible for planning and executing digital marketing campaigns to promote Tippermann India’s products and brand, with a strong focus on industrial and B2B audiences.

Key Responsibilities

• Manage social media channels.
• Create and optimize online content.
• Track and report web analytics.
• Coordinate online marketing initiatives such as email campaigns and search marketing.
• Collaborate with sales and product teams to align digital campaigns with business goals, generate qualified leads, and maintain consistent brand messaging across all digital platforms.
• Monitor industry trends, competitor activities, and emerging digital tools to improve campaign performance and customer engagement.

Requirements & Tech Stack

• Skills in Digital Marketing and Online Marketing, including campaign planning, lead generation, and performance optimization.
• Skills in Social Media Marketing, including content planning, channel management, and audience engagement.
• Skills in Web Analytics, including tracking, reporting, and interpreting data to improve digital campaigns.
• Strong Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.
• Experience with tools such as Google Analytics, advertising platforms (e.g., Google Ads, social media ads), and marketing automation systems is beneficial.
• Ability to work on-site in Bengaluru, manage multiple projects, meet deadlines, and adapt to evolving digital trends.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience is preferred.
• Prior experience in B2B or industrial marketing, especially within manufacturing or automotive sectors, is an advantage.