Sales Associate

About URUVAR LABS

URUVAR LABS is an integrated agritech platform focused on building a more profitable, transparent, and sustainable agricultural ecosystem for farmers. By unifying technology, agri-markets, storage, and financial services, the company helps reduce post-harvest losses and improve price realization. URUVAR LABS uses AI, ML, and data-driven tools to provide soil health analysis, crop selection guidance, yield and price forecasting, and advisory on irrigation and fertilizers. Through its Uruvar Market B2B and B2C digital marketplace, it connects farmers directly with buyers. Its vision is to enable better income, better markets, and sustainable agriculture “from soil to consumer” for every farmer.

About the Role

The Sales Associate role at URUVAR LABS is a full-time, on-site position based in Shamli. The Sales Associate will engage with farmers, agri-input suppliers, and local buyers to promote URUVAR LABS’ agritech solutions and marketplace services.

Key Responsibilities

• Identify potential customers.
• Explain product benefits.
• Conduct demonstrations.
• Support onboarding to the digital platform.
• Conduct regular field visits.
• Build relationships.
• Collect customer feedback.
• Coordinate with internal teams to improve services.
• Assist in local marketing activities.
• Track sales performance.
• Ensure a positive, trust-based experience for all stakeholders.

Qualifications

• Strong interpersonal, communication, and negotiation skills to interact effectively with farmers and local market participants.
• Basic understanding of agriculture practices, agri-inputs, and rural markets.
• Comfort with using smartphones, digital apps, and online platforms to explain and support URUVAR LABS’ technology solutions.
• Ability to work on-site in Shamli, conduct regular field visits, and build long-term relationships in nearby villages and markets.
• Self-motivated, organized, and able to manage targets, reporting, and follow-ups with minimal supervision.
• Minimum educational qualification: graduate degree or relevant diploma.
• Proficiency in local language(s) and working English is preferred.
• Commitment to farmer-centric, ethical, and inclusive sales practices aligned with sustainable agriculture goals.

Prior experience in agritech, agri-input sales, or rural development is an advantage.