Marketing Intern

About The Social Institute

The Social Institute (TSI) is the leader in empowering students by understanding students. Through #WinAtSocial, our gamified, peer-to-peer learning platform, we equip students, educators, and families to navigate their social world – in the classroom and beyond, online and offline – in healthy, high-character ways. Our unique, student-respected approach empowers and equips, rather than scares and restricts. We incorporate timely topics about social media, tech use, and current events that are impacting student well-being and learning. #WinAtSocial Lessons teach life skills for the modern day, capture student voice, and provide school leaders with actionable insights. Through these insights, students play an essential role in school efforts to support their own health, happiness, and future success as we enable high-impact teaching, meaningful family conversations, and a healthy school culture.

Internship Details

• Paid internship (starting at $16/hour)
• Flexibility on start/end dates and hours per week
• Ability to work completely remotely

Job Summary

This internship offers hands-on experience in social media strategy, content creation, and digital marketing in a fast-paced, impact-driven start-up on a mission to empower K-12 students to navigate technology, like artificial intelligence, social media, and devices, in positive and high-character ways.

Key Responsibilities

• Develop and execute monthly social media campaigns across Instagram, LinkedIn, Pinterest, and TikTok.
• Create engaging content, track trends, write captions, and design graphics to enhance brand presence and grow follower base.
• Actively engage with the online community, monitor conversations, and build relationships with followers.
• Track performance metrics, analyze engagement data, and provide insights to refine social strategy.
• Assist with marketing tasks, such as writing blogs, researching contacts, and supporting administrative needs.

Responsibilities

• Develop monthly social media campaigns across Instagram, LinkedIn, Pinterest, and TikTok.
• Keep up with trending posts and create content to capitalize on trends.
• Develop and write engaging social media posts and captions according to campaigns.
• Create video content, including being comfortable being on camera.
• Create visual content, including graphics and images, for social media.
• Manage and update social media pages across various platforms.
• Ghostwrite LinkedIn posts for thought leadership.
• Create weekly Huddle videos for social media.
• Monitor social media channels for comments, messages, and mentions.
• Build relationships with followers and engage in online conversations.
• Track and analyze social media performance metrics.
• Prepare reports on social media campaigns and engagement.
• Identify trends and best practices to improve social media strategy.

Requirements & Tech Stack

• Instagram
• LinkedIn
• Pinterest
• TikTok
• Facebook
• Twitter