Digital Marketing Intern

About the Role

Siemens is seeking a data-driven, detail-oriented Digital Marketing Intern for Asset Management Software. This internship focuses on high-impact Paid Media campaigns and optimizing SEO/AEO strategy to drive marketing pipeline growth. It provides exposure to digital marketing, demand generation, and marketing operations.

Key Responsibilities

• Paid Campaign Execution Support
• Assist in setting up Paid Search (Google Ads) and Paid Social (LinkedIn, Meta) campaigns.
• Draft ad copy, build audiences, and set up tracking parameters.
• Perform keyword research for new opportunities.
• Monitor daily spend and performance metrics (MQLs, Opportunities, Pipeline) to improve CPL.
• Coordinate ad creatives and landing pages with campaign goals.
• SEO & AEO Optimization
• Update metadata, headers, and internal linking for improved organic rankings.
• Optimize content for "Answer Engines" and AI-driven search to capture featured snippets.
• Conduct content audits to identify gaps or outdated information.
• Monitor competitor digital footprints for new SEO tactics and content themes.
• Digital Experience & Conversion Optimization (CRO)
• Assist in updating landing pages and website content.
• Support the execution of A/B tests on high-traffic pages to improve performance and form completion.
• Support the enhancement of interactive product tours.
• Analyze user behavior using tools like heatmaps or session recordings to identify friction points.
• Cross-Functional Marketing Support
• Assist with digital promotion for webinars and industry trade shows.
• Support the team with data hygiene tasks and basic reporting within the marketing tech stack.
• Provide administrative and creative support for larger marketing initiatives.

Requirements & Tech Stack

• Comfortable and proficient with MS Office.
• Familiarity with (or a hunger to learn) Google Ads, LinkedIn Advertising, Meta Ads, GA4, and SEO tools (e.g., SEMRush, Google Search Console).
• Ability to write clear, concise copy for ads and webpages.

Qualifications

• Rising seniors (Fall 2027 or Spring 2028).
• Preferably majoring in Business, Marketing, or Communications.
• A desire for a career in marketing with an interest in software or digital strategy.
• Previous internship experience preferred.
• Able to be in the Raleigh office at least one day per week.
• Experience with data analysis through coursework or projects.
• Ability to manage multiple small projects and meet deadlines.
• Legally authorized for employment in the United States (no sponsorship required now or in the future).