Associate, Brand Strategy (Cal Lotto)

About the Role

Assist in the development and execution of strategic multimedia plans and marketing recommendations. Contribute across the campaign lifecycle including research, planning, implementation, and stewardship.

Key Responsibilities

• Manage assigned Strategy deliverables and follow established processes through completion.
• Ensure deadlines are met and proactively communicate when timing or priorities may need to shift.
• Support Strategy deliverables including media flowchart and deck updates, data pulls and analysis, budget maintenance, approval documentation, and through, timely media-specific meeting recaps.
• Represent Canvas Worldwide professionally with clients and across the industry.

Research & Planning

• Build proficiency in tools and data sources used by the Strategy team.
• Utilize planning tools to help generate insights and support recommendations.
• Validate data and source information, ensuring recommendations are supported by clear rationale before incorporating into client-facing materials.
• Develop working knowledge of the client’s brand, products, audiences, KPIs, media strategy, and business priorities.

Implementation

• Manage Strategy-owned campaign execution following plan approval, including preparation and routing of required approvals, tracking numbers, investment specifications, activation forms, and related documentation.
• Ensure Strategy deliverables and handoffs contain complete and accurate information before being routed to Investment, Activation, Analytics, Finance, partner agencies, or other teams.
• Maintain accurate campaign budgets and support budget reconciliation and billing readiness.
• Organize campaign documentation so information, approvals, and historical materials can be easily retrieved.

Stewardship

• Work collaboratively with internal agency teams, clients, partner agencies, and media partners.
• Respond to requests and acknowledge communications in a timely manner.
• Proactively communicate the status of assigned deliverables and flag risks, missing inputs, or issues that could affect timely completion.
• Participate actively in meetings and communicate relevant decisions and information back to the Strategy team.

Qualifications & Tech Stack

• Bachelor’s degree required
• Excellent written and verbal communication skills.
• Strong organizational and analytical skills with a high degree of attention to detail, accuracy, and precision.
• Excellent time-management skills and ability to manage multiple assignments and competing priorities.
• Strong follow-through and ability to take assigned work through completion.
• Demonstrated ability to problem-solve, research answers, and identify when escalation is appropriate.
• Ability to receive feedback, apply direction, and build increasing independence.
• Proficiency with Microsoft Office, particularly PowerPoint and Excel, with the ability to learn media planning and research tools.
• Comfortable working with data, budgets, spreadsheets, presentations, and detailed documentation.
• Ability to work collaboratively across disciplines and with multiple internal and external stakeholders.
• Interest in media, advertising, consumer behavior, research, and strategy.
• Experience with or interest in multicultural media and marketing is a plus.
• Team-oriented, proactive, curious, and willing to learn.

Salary

$48,000 - $48,000 a year

Work Schedule

Hybrid role, requiring a minimum of 3 days in-office per week.