EXECUTIVE N, SMARTCARE
Asian Paints
About the Role
The position is that of frontline sales personnel primarily responsible for the growth of retail business in a defined territory through the creation, nurturing, and management of a dealer network and stakeholders including contractors, thereby achieving overall business value and volume targets.
Business Objectives
- Prepare a plan to achieve assigned business objectives for the territory on a monthly level and work towards target achievement.
- Assist dealers in achieving their overall sales targets through regular visits, scheme communication, and timely material service.
- Monitor and ensure the growth of core products along with new and focused products.
Market Development and Intelligence
- Explore and open new dealer counters to expand overall sustainable sales potential in the territorial market.
- Analyze territory-level data to identify gaps and drive necessary initiatives.
- Accomplish growth and value upgradation of the existing dealer network.
- Organize promotional activations and product awareness meets for dealers and contractors.
- Provide timely feedback on market practices and offerings as input for scheme design.
Dealer Management
- Track and resolve dealer queries promptly to maintain a productive relationship.
- Assist dealers in providing solutions to their contractors and end consumers for any complaints or queries.
- Ensure availability of material, services, and promotional tools to the dealer through coordination with other stakeholders.
Collections
- Ensure payment collections from dealers as per set benchmarks.
- Monitor outstanding payments regularly and take measures to minimize overdues.
Contractor Management
- Ensure enrollment, update points, and extend benefits to contractors through dealers as per the defined loyalty program structure.
- Plan and organize product awareness meets for contractors during new product launches.
Customer Complaint Resolution
- Investigate and resolve dealer-level and customer-level complaints within defined timelines.
Reporting and Integration
- Coordinate with other verticals like project sales and services for lead sharing or any other issue as and when required.
- Prepare and share reports such as Daily Visits Report and Territory Monthly Report.
Key Performance Indicators (KPIs)
- Territory Value and Volume Achievement
- Dealer Network Expansion
- Product Level Budget Achievement
- New Products Value Targets
- Collections
- Timely Resolution of Customer Complaints
- Contractor Activation and Addition Percentage
- Payment Collection Efficiency
Qualifications
- Essential:
- Graduate Degree in any stream (BA/B.Sc./B.Com/BBA/BBM/BMS).
- Minimum of 50% marks throughout education without any backlogs.
- Graduation must be through a full-time course.
- Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.
- Desired:
- Candidates with MBA/PGDM in Sales and Marketing.
Previous Experience
- Essential: Fresher
- Desired: 1 – 6 years of experience in Sales function in any organization.
Functional Competencies
- Product Knowledge
- Analytical Skills
Behavioral Competencies
- Planning and Result Orientation
- Communication Skills (verbal and written)
Additional Requirements
- Role involves visiting dealer counters, requiring extensive traveling.
- Role requires pan-India mobility as it is transferable in nature.
- Proficiency with MS-Office, MS-Excel is mandatory.
- Age to be between 26 - 30 years.


