Social Media & Growth Marketing Intern

About the Role

• Company: Owlify Labs
• Product: Trace — Stock Market Analysis & Wealth Management App
• Location: Remote
• Job Type: Internship | Part-time / Flexible
• Duration: 3–6 months
• Stipend: ₹5,000–₹10,000/month, depending on skills and experience

Owlify Labs is building products that solve real-world problems through technology. Our current product, Trace, is a stock market analysis and wealth management app designed to help users research stocks, understand market trends, and make more informed investing decisions. Trace supports both Indian and US stock markets, bringing technical analysis, fundamental data, sector insights, market trends, and portfolio-related tools into one platform.

We're looking for a creative, self-driven Social Media & Growth Marketing Intern to help us build the Trace brand, grow our audience, and turn social media engagement into app downloads and active users.

Key Responsibilities

• Own social media content
• Manage Trace's Instagram presence and help establish a consistent brand identity.
• Plan and execute a weekly content calendar.
• Create engaging Instagram Reels, carousels, stories, and product announcements.
• Turn complex stock market concepts into simple, engaging, easy-to-understand content.
• Write compelling hooks, captions, headlines, and calls to action.
• Create content that showcases the product
• Demonstrate Trace's features through short videos, screen recordings, and product walkthroughs.
• Create educational content around stock market analysis, sector strength, technical indicators, fundamental analysis, and market trends.
• Develop content around both Indian and US markets.
• Help communicate what makes Trace useful to investors and active market participants.
• Drive audience growth and app downloads
• Experiment with content formats, topics, hooks, and publishing strategies to grow reach and engagement.
• Research competitors, finance creators, emerging trends, and content opportunities.
• Explore collaborations with finance creators and relevant communities.
• Help optimize the journey from Instagram content to Play Store visits, app installs, and user activation.
• Track performance and improve
• Monitor reach, watch time, saves, shares, profile visits, link clicks, and app downloads where measurable.
• Identify what content works and use insights to improve future posts.
• Share a concise weekly performance report with key learnings and experiments.

Requirements & Tech Stack

• Strong interest in social media, content creation, digital marketing, or startup growth.
• Ability to create visually appealing Instagram posts and carousels using Canva or similar tools.
• Basic video editing skills using tools such as CapCut, VN, or equivalent alternatives.
• Strong writing skills and an understanding of what makes people stop scrolling.
• Creativity, ownership, and the ability to work independently.
• Willingness to experiment, learn quickly, and take feedback.
• Comfort with numbers and using analytics to make decisions.

Bonus points if you

• Have managed an Instagram page or created content for a brand.
• Have a portfolio of Reels, carousels, or other social media content.
• Follow the Indian or US stock markets.
• Have experience with influencer outreach, community building, or app marketing.
• Have used AI tools to speed up content ideation and production.

You don't need to be a stock market expert. We're looking for someone who can create great content and is excited to learn about the product and its audience.

What success looks like

• A consistent, high-quality social media presence for Trace.
• Engaging content that educates users and demonstrates real product value.
• Measurable improvement in audience engagement and profile visits.
• Growth in qualified traffic to Trace's app listing and app installs.
• A repeatable content creation and growth process that we can build on.

What you'll gain

• Hands-on experience growing a real fintech product from an early stage.
• Ownership of social media strategy and execution rather than just assigned tasks.
• Exposure to product marketing, startup growth, user acquisition, and analytics.
• The opportunity to experiment with content and marketing ideas and see their impact.
• Direct collaboration with the founder and visibility into how a technology startup is built.

How to apply

• Your resume or LinkedIn profile.
• Links to any Instagram pages you've managed or content you've created.
• Two or three examples of Reels, carousels, or social media posts you're proud of.
• A short note explaining one thing you would do to grow Trace on Instagram.

We care more about creativity, execution, and willingness to learn than formal qualifications.

If you enjoy creating content, experimenting with growth strategies, and building something from the ground up, we'd love to hear from you.