RSM, TM Trade, Reebok
Aditya Birla Lifestyle Brands Limited
Key Responsibilities
- Sales – Primary and Secondary & CBA
- Coordinate with internal and external stakeholders
- Control margins and discounts offered to achieve sales
- Retail Expansion AFS and MBOs:
- Identify locations and set timelines
- Set expansion targets for AFS and Key accounts
- Improve adherence of retail processes, strategic initiatives, B&M activity
- Receivables – True in case of MDP and Distributors:
- Work with MDPs to ensure collections come in as per norms
- Ensure Distributor liability to MFL is cleared
- Stock Returns:
- Ensure stock returns are within norms
- New Order generation, Core growth:
- Identify gaps and place new products in relevant formats
- Ensure core availability and L2L growth
- Team Development:
- Identify areas of learning for the team
- Ensure training and projects are planned














