Paid Media Specialist

About the Role

CGI Digital is seeking a Paid Marketing Specialist to support Google Ads Coordinators and learn to manage advertising campaigns independently. This entry-level training position is designed to develop individuals into Google Ads Coordinators responsible for client relationships, advertising strategy recommendations, and business growth.

Key Responsibilities

• Build and optimize campaigns: Assist with Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads.
• Improve performance: Review keywords, search terms, negative keywords, ad copy, bidding, and budgets.
• Analyze results: Monitor clicks, conversions, cost per lead, and other performance metrics.
• Support reporting: Learn Google Analytics 4, Google Tag Manager, and Looker Studio to track and communicate results.
• Assist with onboarding: Help launch new campaigns, prepare reports, and participate in client meetings.

Requirements & Tech Stack

• Familiarity with Google Ads, particularly Search campaigns, keywords, and campaign performance metrics.
• Strong analytical and problem-solving skills with the ability to interpret data and identify trends.
• Ability to learn new software, advertising platforms, and processes quickly.
• Excellent organizational skills, attention to detail, and ability to manage multiple tasks and deadlines.
• Self-motivated, dependable, and comfortable working both independently and collaboratively.
• Interest in digital marketing, online advertising, and helping small businesses grow.

Qualifications

• 6–12 months of experience in digital marketing, paid advertising, or a related field.
• Google Ads certification or relevant coursework in digital marketing.
• Experience analyzing performance data and making recommendations based on results.
• Experience working in an agency environment or supporting multiple clients or projects.
• Basic understanding of Google Analytics 4, Google Tag Manager, or Looker Studio.
• Previous customer service, account management, or client-facing experience.

Compensation, Benefits And Growth

• Starting Base Salary Range: $45,000-$48,000
• Quarterly performance bonus: Tied to client retention & account growth: target $5K a year
• Benefits: Health, Dental, Vision, 401k, Paid Family Leave, PTO, Basic Life Insurance, and Employee Wellness Platform.
• Clear career path: Train to become a client-facing Google Ads Coordinator with your own portfolio of clients.
• Hands-on training: Learn from experienced Google Ads professionals, with ongoing coaching and certification support.
• Real-world experience: Work on live advertising campaigns across healthcare, legal, home services, and other industries.
• Professional growth: Develop technical, analytical, communication, and business development skills.