Social Media Intern

About the Role

• Location: Remote (United States)
• Employment Type: Part-time Internship (15-20 hours per week)
• Duration: February 2027 - June 2027
• Candidates must remain actively enrolled in an accredited college or university throughout the internship.

How You Can Make a Difference

As a Social Media Intern, you will play a key role in helping HealthEquity connect with members, employers, teammates, and future talent through creative, engaging content. You will help develop social media content, identify emerging trends, contribute new ideas, and support the execution of our social strategy across multiple platforms. You will gain hands-on experience in content planning, content creation, performance analysis, and trend spotting, helping a brand connect with audiences in meaningful ways. Your work will contribute to brand awareness, audience engagement, recruiting initiatives, and thought leadership efforts.

Key Responsibilities

• Research social media trends, platform updates, audience behaviors, and emerging content opportunities.
• Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content.
• Draft social media copy for HealthEquity's social channels.
• Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets.
• Support content planning, editorial calendars, and campaign execution.
• Conduct competitive and industry research to identify best practices and new content opportunities.
• Bring fresh perspectives and innovative ideas that contribute to HealthEquity's content strategy and channel growth.

Requirements & Tech Stack

• Currently pursuing a Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Advertising, Graphic Design, or a related field.
• Preferred candidates are entering their Junior or Senior year.
• Must be actively enrolled in an accredited college or university throughout the duration of the internship.
• Strong understanding of major social media platforms and platform best practices.
• Strong written communication, storytelling, and content development skills.
• Basic graphic design and content creation skills.
• Familiarity with short-form video creation and social-first storytelling.
• Willingness to learn, experiment, and adapt in a fast-paced environment.

Preferred Qualifications

• Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms.
• Experience managing personal, academic, club, or organizational social media accounts.
• Basic video editing or graphic design skills.
• Familiarity with Adobe Creative Suite, Figma, CapCut, or similar creative tools.

What You'll Gain

• Hands-on experience creating content and supporting social media strategy for a national brand.
• Exposure to social media strategy, content planning, and content creation.
• Experience creating content across multiple social platforms and formats.
• Mentorship from experienced social media, communications, and creative professionals.
• Opportunities to build a professional portfolio featuring real-world campaigns and content.
• Exposure to employer branding, corporate communications, healthcare marketing, and integrated marketing initiatives.

Compensation & Benefits

• Hourly rate: $22.00 / hour
• Note: This position is hourly/non-exempt. HealthEquity is unable to hire hourly roles within Alaska, California, Hawaii, Nevada, New Jersey, New York, Oregon & Rhode Island at this time.
• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Full-time team members receive a minimum of 18 days of annual PTO and 13 paid holidays per year.
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding

• This is a remote role with an in-person onboarding training component.
• New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience.
• Trailhead is held onsite at headquarters once per quarter. HealthEquity covers all required travel and accommodations.
• This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session.