CONTENT DEVELOPMENT & IP EXECUTIVE

Kalypso Media Masti LLP

About the Role

Kalypso Media Masti LLP is seeking a creative, research-driven, and commercially aware Content Development & IP Executive to identify promising stories and concepts, evaluate scripts, explore original IP opportunities, and help determine which concepts to develop, acquire, and take into production across animation, AI, and hybrid formats.

Key Responsibilities

• Identify and evaluate promising story ideas, scripts, and IP concepts for reels, videos, short films, and episodic micro-dramas across animation, AI, and hybrid formats.
• Research market trends, digital media platforms, social media conversations, audience preferences, and emerging content formats to identify high-potential storytelling opportunities.
• Recommend concepts, stories, and scripts for development, acquisition, or production based on creative merit, audience appeal, market demand, and commercial potential.
• Coordinate with writers, providing story ideas and concepts for development into scripts and original IPs.
• Explore content opportunities across genres such as comedy, drama, horror, mythology, fantasy, kids’ entertainment, and other relevant categories.
• Identify opportunities to create original IPs, distinctive characters, and story universes.
• Identify writers, scriptwriters, and creative collaborators to develop selected ideas and projects.
• Evaluate scripts and concepts for storytelling quality, hooks, pacing, audience retention, episodic potential, and suitability for different digital platforms.
• Support the preparation of pitch decks, content proposals, and project presentations.
• Identify opportunities for IP expansion, brand integration, partnerships, and monetisation across digital media.

Requirements & Tech Stack

• Experience in content development, scriptwriting, creative research, or IP development within the media and entertainment industry.
• Strong understanding of digital content formats, including reels, videos, short films, and episodic micro-dramas.
• Excellent research and analytical skills, with a strong understanding of digital media trends, audience behaviour, and emerging content opportunities.
• Keen eye for compelling stories, memorable characters, engaging hooks, and concepts with strong audience appeal or commercial potential.
• Understanding of story structure, character development, pacing, cliffhangers, and episodic narratives.
• Ability to assess creative ideas from both storytelling and commercial perspectives.
• Excellent communication, presentation, and collaboration skills.
• Proactive, curious, and creative mindset.

Qualifications

• Experience with an animation production house or studio is preferred.
• Familiarity with animation, AI-generated content, and hybrid production workflows will be a strong advantage.
• Knowledge of IP rights, script acquisition, licensing, and content monetisation will be an added advantage.