Marketing And Public Relations Intern

About the Role

AMPM is seeking a highly motivated, articulate, and strategic Marketing & Public Relations (PR) Intern to support our marketing vertical in amplifying the brand’s narrative, luxury positioning, and media presence. This role is designed for a final-year student or recent graduate looking for intense, hands-on exposure to premium fashion communication. You will assist in translating our brand vision into impactful media strategies, building relationships with key platforms, and executing insight-driven marketing initiatives. This role requires a blend of sharp analytical tracking, creative scheduling, and a strong foundational knowledge of marketing.

Key Responsibilities

• PR Strategy, Media Execution & Relationship Building

• Assist in developing, implementing, and executing an effective press strategy that aligns with AMPM's brand identity and long-term PR vision.

• Build on and maintain excellent relationships with key fashion press, celebrity stylists, and digital influencers to drive meaningful brand placement.

• Manage and update key databases, including active contact sheets, target media lists, and stylist/influencer repositories.

• Support media and platform determination efforts to identify the most effective print, digital, and experiential channels for brand campaigns.

• Content Curations, Calendars & Presentations

• Curate and structure comprehensive marketing and PR calendars on a monthly, quarterly, and annual basis.

• Design high-impact presentations for internal alignments, collection rollouts, and external brand pitches.

• Assist in developing action plans through competitive research, messaging frameworks, and precise audience identification.

• Analytics, Reporting & Trend Intelligence

• Create and maintain detailed reports covering campaign insights, key analytics, and PR metrics to measure campaign ROI.

• Monitor and report competitor activity systematically to ensure the brand maintains a sharp market edge.

• Track industry trends, high-profile events, and emerging opportunities within the fashion and luxury sectors to keep the marketing strategy proactive.

Requirements & Tech Stack

• Education: Currently in their final year or recently completed graduation/post-graduation specializing in Marketing, Public Relations, Communications, Journalism, or a related field.
• Marketing Knowledge: A strong understanding of core marketing principles, campaign dynamics, and consumer metrics.
• Technical & Design Skills: Proficient in creating visually polished presentations and managing structured tracking sheets using Excel, PowerPoint, or Keynote.
• Communication Skills: Exceptional verbal and written English communication skills, with a natural ability to network professionally.
• Attributes: A proactive self-starter with high organizational discipline, strong attention to detail, and a deep interest in the premium lifestyle and fashion industry.

Role Details & Benefits

• Position Type: Full-time Internship
• Duration: 2 Months
• Stipend: Competitive (as per industry standards)
• Exposure: 360-degree visibility across luxury PR, media networking, and strategic marketing workflows with direct mentorship from leadership.