Graphic Designer & Video Content Creator

Role: Graphic Designer & Video Content Creator

Location: Balewadi, Pune (On-site, Full-time)

Key Responsibilities

• Design digital and print marketing materials, including social media creatives, in-store posters, menus, promotional banners, and brand assets.
• Create short-form video content for social media, promotional campaigns, and brand storytelling.
• Shoot, edit, and optimize videos for different platforms.
• Collaborate with marketing and operations teams to translate campaign briefs into compelling visual concepts.
• Maintain brand guidelines across all designs.
• Prepare files for production or publishing.
• Brainstorm creative ideas for seasonal promotions, product launches, and franchise marketing.
• Stay updated on design and content trends in the F&B and QSR sectors.
• Develop creative concepts for new product launches, offers, festivals, and brand campaigns.
• Maintain consistency with Myfroyoland’s visual identity and brand guidelines.
• Create campaign assets in multiple formats and sizes for digital and offline use.
• Translate ideas and campaigns into strong visual communication.
• Edit engaging Instagram Reels, Stories, and short-form videos.
• Create product videos, promotional videos, trend-based Reels, and campaign content.
• Add transitions, text, music, sound effects, captions, and motion graphics.
• Repurpose existing footage into multiple pieces of social content.
• Keep up with current Instagram/Reel trends, formats, sounds, and visual styles.
• Occasionally shoot simple product/store content using a phone.
• Contribute ideas for social media campaigns and content.
• Develop creative concepts rather than simply executing supplied designs.
• Understand what makes content visually appealing and engaging for a young, social-media-first audience.
• Experiment with new design styles, formats, and content ideas while maintaining the Myfroyoland brand identity.
• Work closely with the marketing and social media team to plan weekly content.

Requirements & Tech Stack

• Strong graphic design skills with a good eye for composition, typography, color, and visual hierarchy.
• Good understanding of Instagram and social media design.
• Strong short-form video editing skills.
• Ability to create engaging Reels.
• Ability to work quickly and manage multiple creatives and deadlines.
• Good understanding of current social media trends.
• Strong attention to detail.
• Ability to take feedback and make revisions quickly.
• Good communication and collaboration skills.
• Ability to work independently and take ownership of projects.
• Proficiency in industry-standard design and video tools (e.g., Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or equivalent) is beneficial.

Qualifications

• Experience creating digital and print marketing materials.
• Skills in Logo Design and Branding.
• Skills in Typography.
• Experience producing short-form video content for social media platforms (e.g., Instagram Reels, YouTube Shorts) is beneficial.
• A portfolio demonstrating creative design work and video projects, particularly in F&B, retail, or lifestyle sectors, is advantageous.
• Strong attention to detail, time management skills, and the ability to work collaboratively in a fast-paced, on-site environment.
• A relevant diploma or degree in Design, Visual Communication, Multimedia, or a related field is preferred, or equivalent practical experience.
• Experience in F&B, QSR, cafés, restaurants, dessert brands, fashion, lifestyle, or other consumer brands will be an advantage.
• Experience creating content specifically for Instagram/Reels is highly preferred.

What We’re Looking For

• Creative
• Fast
• Trend-Aware
• Detail-Oriented
• Social-Media Savvy
• Ability to look at a brief and generate ideas.

Portfolio Required

Applicants must submit a portfolio showcasing:

• Graphic design work
• Instagram creatives
• Reels/video editing
• Campaign creatives
• Branding or promotional work