Content Specialist

About the Role

Innovation Technology By Design is looking for a versatile Content Specialist who can move fluidly between deeply researched, long-form B2B content and sharp, scroll-stopping social copy. You'll own storytelling across the funnel, from founder narratives and customer case studies to newsletters and one-pagers. This role is ideal for someone who thinks like a strategist, writes like a specialist, and cares about the business outcomes their words drive.

Key Responsibilities

• Write and edit long-form B2B assets: thought-leadership articles, blog posts, case studies, one-pagers, and pillar content.
• Craft founder profiles and ghostwritten pieces that capture an authentic voice and point of view.
• Own the newsletter end to end, from concept, copy, and a consistent editorial cadence.
• Produce social media content (primarily LinkedIn) that repackages long-form work into engaging, platform-native posts.
• Use AI tools (Claude) to accelerate research, drafting, and iteration while maintaining accuracy, originality, and brand voice.
• Collaborate with the Creative lead, Director of Marketing, Founders, Product, Sales, and Design folk to align content with company goals.
• Maintain quality, consistency, and editorial standards across every format and channel.

Requirements & Tech Stack

• Proven experience writing B2B long-form content and social media copy.
• A portfolio that includes founder profiling/ghostwriting, newsletters, one-pagers, and case studies.
• Hands-on experience using AI tools, specifically Claude for writing and editing.
• Strong research skills and the ability to translate complex or technical topics into clear, engaging content.
• Excellent command of English grammar, tone, and structure, with a strong editorial eye.
• Ability to manage multiple formats and deadlines independently.
• Familiarity with a graphic editing tool (e.g., Canva or Adobe) to create or lightly adapt visuals.
• Basic understanding of SEO and content distribution.
• Preferred background: Experience writing for B2B, MSP (Managed Service Provider) services, SaaS, or content-first platforms is strongly preferred. You understand these audiences, their buying cycles, and how content earns trust in a considered-purchase environment.

Success Metrics

• Output & consistency: Meeting the agreed publishing cadence across long-form, newsletter, and social.
• Engagement: Growth in social reach, impressions, and engagement rate on published posts.
• Newsletter health: Open rate, click-through rate, and subscriber growth against benchmarks.
• Content performance: Traffic, time-on-page, and lead/conversion contribution from long-form assets.
• Founder/brand voice: Positive feedback from founders and stakeholders on voice accuracy and quality, with minimal heavy revision cycles.
• Sales enablement: Case studies and one-pagers actively used by sales, with measurable pull-through in deals.
• Efficiency with AI: Faster turnaround on drafts (using Claude) without a drop in quality or originality.