Content Specialist

About the Role

Innovation Technology By Design is seeking a versatile Content Specialist to own storytelling across the marketing funnel, from founder narratives and customer case studies to newsletters and one-pagers. This role is for individuals who think like a strategist, write like a specialist, and prioritize business outcomes.

Key Responsibilities

• Write and edit long-form B2B assets, including thought-leadership articles, blog posts, case studies, one-pagers, and pillar content.
• Craft founder profiles and ghostwritten pieces that capture an authentic voice and point of view.
• Manage newsletters end-to-end, from concept and copy to maintaining a consistent editorial cadence.
• Produce social media content, primarily for LinkedIn, repurposing long-form work into engaging, platform-native posts.
• Utilize AI tools, specifically Claude, to accelerate research, drafting, and iteration, ensuring accuracy, originality, and brand voice.
• Collaborate with the Creative lead, Director of Marketing, Founders, Product, Sales, and Design teams to align content with company goals.
• Maintain quality, consistency, and editorial standards across all formats and channels.

Requirements & Tech Stack

• Proven experience writing B2B long-form content and social media copy.
• A portfolio including founder profiling/ghostwriting, newsletters, one-pagers, and case studies.
• Hands-on experience using AI tools, specifically Claude for writing and editing.
• Strong research skills and the ability to translate complex or technical topics into clear, engaging content.
• Excellent command of English grammar, tone, and structure, with a strong editorial eye.
• Ability to manage multiple formats and deadlines independently.

Nice to Have

• Familiarity with a graphic editing tool (e.g., Canva or Adobe) for light visual adaptation.
• Basic understanding of SEO and content distribution.

Preferred Background

• Experience writing for B2B, MSP (Managed Service Provider) services, SaaS, or content-first platforms is strongly preferred. Understanding of these audiences, their buying cycles, and how content builds trust is essential.