Social Media Marketing Specialist

About the Role

Adventurescape is an experience-focused company building a strong brand presence and community through digital channels, especially social media. Joining the organization offers opportunities to shape brand storytelling, collaborate with cross-functional teams, and contribute to the growth of an evolving adventure-focused company.

The Social Media Marketing Specialist is a full-time, on-site role based in Central Delhi.

Key Responsibilities

• Planning, creating, and publishing social media content across platforms such as Instagram, Facebook, X, LinkedIn, and emerging channels.
• Managing social media calendars.
• Engaging with followers, and responding to comments and messages.
• Monitoring trends relevant to Adventurescape’s offerings.
• Coordinating with marketing and creative teams to develop campaigns.
• Optimizing content based on performance analytics.
• Maintaining a consistent brand voice.
• Supporting broader digital marketing initiatives, such as paid social campaigns, collaborations, and influencer partnerships, to drive awareness, engagement, and conversions.

Requirements & Tech Stack

• Strong Social Media Marketing and Digital Marketing skills, including campaign planning and platform-specific strategy.
• Skills in Social Media Content Creation, with experience in writing captions, basic graphic or video content, and storytelling tailored to each platform.
• Marketing skills, including audience understanding, brand positioning, and the ability to support integrated marketing campaigns.
• Clear and professional Communication skills for engaging audiences, collaborating with teams, and coordinating with partners or clients.
• Relevant experience using social media analytics tools and dashboards (e.g., Meta Business Suite, native platform insights, or third-party tools) is beneficial.
• Familiarity with SEO basics, paid social advertising, and influencer or partnership marketing is an advantage.

Qualifications

• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Central Delhi.
• Ability to manage multiple deadlines.
• Ability to adapt quickly to changing trends and priorities.