Digital Marketing Specialist

Doors & Dwellers | Pune

About the Role

The Digital Marketing Specialist is a full-time, on-site role focused on planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to increase brand awareness and generate leads.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage social media accounts.
• Create and schedule content.
• Monitor campaign performance.
• Analyze web and campaign analytics to refine strategies.
• Collaborate with design, sales, and product teams to align messaging, improve customer engagement, and support promotional initiatives.
• Stay updated on digital marketing trends and tools to recommend improvements and new opportunities.

Requirements & Tech Stack

• Digital Marketing and Online Marketing skills.
• Experience planning and executing multi-channel campaigns.
• Social Media Marketing proficiency, including content planning, community management, and engagement tracking.
• Ability to work with Web Analytics tools.
• Communication skills for cross-functional collaboration and crafting messaging.
• Experience with basic SEO principles, content creation, and campaign reporting is beneficial.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Comfort with on-site collaboration in Pune.
• Willingness to adapt to evolving digital marketing tools and practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.