Performance Marketing Intern

About the Role

We are looking for a highly analytical and motivated Performance Marketing Intern to join our performance marketing team. This internship offers hands-on exposure to digital advertising, campaign optimization, marketing analytics, and growth strategies across leading advertising platforms. The ideal candidate is data-driven, curious, proactive, and eager to learn how digital marketing drives business growth.

Key Responsibilities

• Campaign Management & Optimization
• Assist in planning, executing, and monitoring digital marketing campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, Microsoft Bing, and other advertising channels.
• Support campaign setup, budget allocation, performance tracking, and optimization activities.
• Analyze campaign performance and identify opportunities to improve key metrics such as Conversion Rate, Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
• Help test and optimize audience targeting, bidding strategies, ad creatives, and landing pages.
• Data Analysis & Reporting
• Collect, organize, and analyze marketing data to generate actionable insights.
• Prepare regular performance reports and dashboards for internal stakeholders.
• Assist in identifying trends, patterns, and opportunities for campaign improvement through data-driven decision-making.
• Cross-Functional Collaboration
• Coordinate with Brand, Content, Design, and Technology teams to support the development and execution of marketing campaigns.
• Assist in creating and managing marketing collateral to ensure effective and cost-efficient campaign delivery.
• Market Research & Innovation
• Conduct research on industry trends, competitor activities, customer behaviour, and emerging digital marketing technologies.
• Identify new advertising opportunities, channels, and platforms that can contribute to business growth and profitability.
• Share insights and recommendations with the team to support continuous improvement and innovation.

Qualifications

• Currently pursuing or recently completed a Bachelor's or Master's degree from a reputed institution.
• Strong academic performance, preferably in Mathematics, Economics, Statistics, Analytics, Business, Marketing, Engineering, or related fields.
• Strong analytical and problem-solving skills with an interest in data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and work effectively in a fast-paced environment.

Preferred:

• Prior internship, coursework, certifications, or project experience in Digital Marketing, Performance Marketing, or Marketing Analytics.
• Familiarity with advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or similar tools.
• Basic knowledge of Excel, Google Sheets, data analysis, and reporting.

Desired Attributes:

• Curious, proactive, and eager to learn.
• Strong attention to detail and organizational skills.
• Collaborative team player with a positive attitude.
• Creative thinker with a willingness to experiment and solve problems.
• Adaptable and comfortable working in a dynamic, ever-changing environment.

What You'll Gain

• Hands-on experience managing real-world digital marketing campaigns.
• Exposure to performance marketing strategies, analytics, and growth initiatives.
• Opportunity to work with cross-functional teams and industry professionals.
• Practical understanding of advertising platforms, campaign optimization, and marketing technology.
• Mentorship and learning opportunities in a fast-growing business environment.