Marketing Research Associate

About the Role

The Marketing Research Associate will play a key role in supporting the business development and marketing teams by conducting market research, identifying potential clients, and analysing industry trends. The role requires a curious mindset, strong analytical ability, and the capacity to convert research insights into actionable opportunities.

Key Responsibilities

• Conduct detailed research to identify potential clients, target industries, and emerging market opportunities.
• Build and maintain an organised database of prospective leads and companies.
• Analyse industry trends, market movements, and competitive landscapes.
• Research and benchmark competitors strategies, offerings, and positioning.
• Support the Business Development and Sales teams by providing high quality research insights.
• Prepare structured research reports, lead lists, and opportunity analyses for internal decision-making.

Requirements & Tech Stack

• Communication
• Data Analytics Interpretation
• Attention to details
• Research prospecting tools