Social Media & Community Associate

About Amaley

Amaley is a reproductive-health media and services platform dedicated to empowering women in their decisions regarding fertility, relationships, and their futures. The platform produces candid and engaging content focused on topics such as egg freezing, IVF, endometriosis, PCOS, dating, and international fertility care.

The Role

Amaley seeks a creative and highly online Social Media & Community Associate. This role is responsible for expanding Amaley’s reach on Instagram, TikTok, and YouTube, and fostering an active, supportive community. The associate will develop content concepts, write copy, manage publishing, engage with the audience, and utilize performance data to refine content. Additionally, the role involves building Amaley’s private community and organizing virtual and in-person events.

Key Responsibilities

• Manage Amaley’s social media calendar and publishing schedule.
• Develop hooks, captions, calls to action, and short-form content ideas.
• Transform interviews and existing footage into engaging social content.
• Research relevant trends, news, creators, and cultural conversations.
• Respond thoughtfully to comments and direct messages.
• Assist in launching and managing Amaley’s private online community.
• Welcome new members and facilitate meaningful conversations.
• Organize expert Q&As, virtual discussions, and occasional NYC meetups.
• Identify potential patient storytellers, contributors, and ambassadors.
• Track social performance, follower growth, and community engagement.
• Prepare concise weekly reports with insights and recommendations.
• Collaborate with Amaley’s founder, video editors, and designers.

Requirements & Tech Stack

• Experience managing or growing social media accounts or online communities.
• Strong understanding of Instagram, TikTok, YouTube, and short-form video.
• Excellent writing, communication, and storytelling skills.
• Strong instincts for hooks, trends, and culturally relevant content.
• Comfort discussing fertility, dating, relationships, and women’s health.
• Empathetic and thoughtful approach to sensitive conversations.
• Organized, proactive, analytical, and comfortable in a startup environment.

Experience in women’s health, healthcare, media, community building, or consumer startups is helpful but not required.