Social Media & Content Strategy Student Intern

About the Role

This is a one-year student internship focused on building a social media presence from scratch for a therapist specializing in relationships, sex, and human connection. The goal is to create an engaging online personality and grow an audience to bring clients to a private practice. The internship offers substantial creative freedom to experiment, pitch ideas, and influence the direction of the account.

Key Responsibilities

• Develop a strategy for growing an audience on TikTok and Instagram, including content themes, formats, and a posting schedule.
• Propose specific video ideas, hooks, talking points, and follow-ups.
• Provide direction on what to film and how to structure each video.
• Occasionally edit videos, write captions, and publish content.
• Track performance, identify what works, and use insights to refine the strategy.

Requirements & Tech Stack

• TikTok
• Instagram
• Ability to edit videos
• Ability to write captions

Qualifications

• You know social media well enough to have opinions about what will and won't work.
• You can identify interesting content opportunities beyond therapy and relationships.
• You want to help shape an online personality, not just execute someone else's ideas.
• You are a Self-Starter and can tell the client what to do.
• The client will bring ideas, topics, research, and statistics; your job is to turn these into a concrete content plan and give them clear instructions on what to create.
• Must live in New York City.

Hiring Process

• Application: Submit your résumé and answer a few short screening questions.
• Short Case Study: Complete a brief creative exercise to demonstrate your approach to social media strategy and content development.
• Interview: Review your case study and discuss your ideas, experience, and approach to the role.