Social Media Intern

LMCU

Grand Rapids, MIFresher3d agovia LinkedIn

About the Role

The Social Media Intern will report to the Social Media Manager and provide day-to-day support to the Social Media Specialist. This role will be responsible for executing assigned daily tasks that help increase engagement and strengthen brand presence across social platforms.

Key Responsibilities

  • Monitor and respond to social media messages, comments, and reviews including Google, BBB, and app reviews, in a timely, professional, and brand-aligned manner.
  • Assist with day-to-day management of organic social media channels, including monitoring social listening tools to track engagement, sentiment, and emerging trends.
  • Gather, compile, and maintain weekly and monthly social media performance reports.
  • Support light content creation in collaboration with the design team, including graphics, captions, and templates.
  • Draft, organize, and maintain social content libraries and schedule assets.
  • Publish entry-level organic social media posts according to brand guidelines and approvals.
  • Track platform updates, social trends, and competitor activity to inform content planning.
  • Support increased campaign volume by executing repeatable production and engagement tasks.
  • Ensure accuracy, consistency, and adherence to brand and compliance standards across all social outputs.

Requirements & Tech Stack

  • College student at freshmen, sophomore, junior, senior, or master level status, or a recent college graduate within the last 3 months.
  • Major in Marketing, Advertising, Communications, Public Relations, Journalism, Digital Media, or a related field.
  • Experience creating social content and familiarity with major social platforms (including Meta's Facebook, Instagram, TikTok, YouTube, LinkedIn, and X) preferred.
  • 3.0 GPA or greater preferred.

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