Growth Specialist, Marketing

CyberFOX

About the Role

CyberFOX is seeking a Growth Marketing Specialist with strong writing and communication skills, analytical thinking, and hands-on digital marketing execution. This is a generalist growth role for an early-career marketer seeking exposure across the full marketing lifecycle. You will support and execute programs in email marketing, content and copywriting, website optimization, traditional SEO, nurture campaigns, newsletters, video, webinars, competitor research, brand awareness, and campaign measurement. The role emphasizes testing, measuring, learning, and continuous improvement across channels, messages, and funnel stages.

Key Responsibilities

Growth Marketing & Campaign Execution

• Support integrated growth campaigns across acquisition, engagement, nurture, and conversion.
• Transform marketing ideas into executable campaigns, landing pages, emails, content, webinars, and promotional programs.
• Monitor campaign KPIs and identify opportunities to improve engagement and conversion.
• Support A/B testing, document learnings, and apply results to future campaigns.

Email Marketing, Nurture, & Newsletters

• Create and execute email campaigns, newsletters, webinar communications, and promotional emails.
• Write and test subject lines, preview text, email copy, and other variables.
• Review opens, clicks, conversions, engagement, and other performance indicators.

Copywriting & Content

• Write and edit marketing copy for websites, landing pages, emails, newsletters, blogs, social content, webinar promotions, and campaign assets.
• Translate technical or complex topics into clear, concise, audience-focused messaging.
• Adapt content for different channels, funnel stages, audiences, and campaign objectives.
• Maintain consistency in brand voice, messaging, terminology, and editorial quality.

Website & Classic SEO

• Perform foundational SEO improvements, including keyword optimization, title tags, meta descriptions, headings, internal linking, content refreshes, image alt text, and on-page content structure.
• Work with internal stakeholders or web resources to implement approved improvements.

Webinars & Virtual Events

• Support webinars from concept through promotion and follow-up.
• Develop webinar titles, descriptions, landing-page content, promotional emails, social copy, and nurture communications.
• Coordinate speakers, materials, timelines, promotional requirements, and marketing assets.
• Support registration growth and attendee engagement.
• Repurpose webinar content into blogs, clips, emails, social posts, and other post-event assets.

Competitor & Market Research

• Monitor competitor websites, messaging, campaigns, content, SEO visibility, events, and digital presence.
• Identify gaps where the brand can differentiate its messaging, content, or market presence.

Brand Awareness & Customer Marketing

• Support programs that increase visibility, credibility, engagement, and awareness with target audiences.
• Help maintain consistent brand messaging across web, email, social, video, newsletters, webinars, and campaign content.
• Support customer advocacy, customer voice campaigns, and referral programs.
• Develop and manage targeted marketing campaigns to engage customers across channels.

Requirements & Tech Stack

Qualifications

• 0–2 years of professional marketing experience.
• Relevant internships, graduate assistantships, university projects, freelance work, or other hands-on marketing experience may be considered.
• Demonstrated writing ability and comfort working across multiple marketing disciplines.
• Interest in developing into a modern, data-informed growth marketer.
• Strong understanding of LinkedIn, YouTube, Reddit, X, Discord, social communities, forums, and B2B audience development best practices.
• Ability to manage multiple stakeholders and projects simultaneously.
• Demonstrated ability to grow engagement, audience size, and content reach.