Business Development Associate, < US Market >

About the Role

The Business Development Associate – US Market (WFO) will focus on driving growth for Bhanzu’s math learning solutions across the United States. This full-time remote role involves identifying and qualifying leads, conducting structured market research, and building a strong pipeline of prospective institutional and individual customers. The associate will deliver compelling presentations and product demonstrations to key stakeholders, manage outbound and inbound communication, and nurture relationships through follow-ups and consultations.

Key Responsibilities

• Identifying and qualifying leads.
• Conducting structured market research.
• Building a strong pipeline of prospective institutional and individual customers.
• Delivering compelling presentations and product demonstrations to key stakeholders.
• Managing outbound and inbound communication.
• Nurturing relationships through follow-ups and consultations.
• Collaborating with marketing and operations teams to refine go-to-market strategies.
• Tracking performance metrics in CRM tools.
• Providing feedback from the US market to inform product and sales initiatives.

Qualifications

• Strong Presentation Skills and experience creating and delivering impactful presentations to diverse audiences.
• Lead Generation skills, including prospecting, pipeline building, and qualification for the US market.
• Market Research skills, including analyzing trends, customer needs, and competitive landscapes.
• Excellent Communication Skills, both verbal and written, for engaging with prospective customers and internal stakeholders.
• Relevant experience in business development, sales, or account management, ideally in edtech, SaaS, or education services.
• Comfort working with CRM and sales productivity tools, and using data to track progress and optimize outreach.
• Ability to work independently in a remote setup, manage time effectively, and coordinate with global teams across time zones.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Familiarity with the US education landscape and interest in K–12 learning or math education is a strong advantage.