Category Management Project Intern

About the Role

TikTok Shop is TikTok's content-driven e-commerce platform. We bring together high-quality merchants and creators from around the world, connecting consumers with products through short videos, livestreaming, and other shopping experiences. Our mission is to help innovative products reach global audiences and make great products more accessible to everyone.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Key Responsibilities

• Campaign Management & Execution
• Coordinate and support merchant participation in platform livestreaming campaigns.
• Ensure timely campaign registration and follow up on execution progress.
• Collaborate with cross-functional teams to coordinate resources and ensure successful campaign execution.
• Merchant Communication & Support
• Respond to merchants' daily inquiries regarding livestreaming features, platform policies, and promotional campaigns.
• Assist in streamlining merchant communication processes to improve operational efficiency and collaboration.
• Content Creation & Documentation
• Develop English-language educational materials and guidelines for merchants, ensuring information is clear, accurate, and easy to understand.
• Support the creation of livestreaming campaign content and promotional materials.
• Assist in developing engaging marketing messages tailored to U.S. consumers.
• Data Analysis & Business Insights
• Collect, organize, analyze, and visualize livestreaming performance data.
• Build and maintain data dashboards to monitor key business metrics and support data-driven decision-making.
• Prepare regular performance reports, identify key trends, and provide actionable insights to optimize business performance.

Requirements & Tech Stack

• Education: Currently pursuing a bachelor's degree.
• English Proficiency: Fluent in both spoken and written English, with the ability to communicate effectively through emails, social media, and daily business interactions.
• Data Analysis Skills:
• Strong data cleaning and analytical capabilities.
• Proficiency in SQL and Excel, including advanced Excel formulas.
• Ability to independently manage data processing, analysis, and visualization tasks.
• Relevant Experience: Previous internship experience in an e-commerce platform, e-commerce agency, or related industry is preferred.