Sales Trainee
Red Bull Distribution Company
About the Role
This is a training role designed to prepare the Sales Trainee (ST) for the Account Sales Manager (ASM) role. The primary function is to support sales initiatives and provide route coverage for ASMs during absences or for special projects. The ST will collaborate with management to maintain customer relationships across sales, merchandising, and operations for all large and small format "off premise" stores. The ST must service all customers safely, productively, and professionally in compliance with Red Bull executional standards.
Key Responsibilities
- TRAINING:
- Participate in a training program to become eligible for Account Sales Manager (ASM) roles.
- Upon program completion and certification, may remain in the ST role for up to 12 months or until an ASM or other qualified role is available, provided performance standards are met.
- Must interview for available ASM or other qualified roles upon certification.
- The ST role is an assignment with a 12-month completion period, which may be extended by an additional 6 months based on high performance, role availability, and certification completion.
- BUSINESS ACUMEN:
- Understand and learn the basics of Red Bull and Red Bull Distribution Company, including the brand and products.
- Build and protect the Red Bull brand through proper product rotation to ensure freshness.
- Set proper brand flow following Red Bull standards.
- Establish and maintain friendly and professional relationships with customers to increase sales.
- DAILY PREPARATION:
- Obtain all necessary tools (insights, displays, Point of Sale, Pricing, etc.) to execute the daily plan.
- Effectively communicate daily priorities with ASMs/DSMs.
- Train with ASMs.
- IN ROUTE SUPPORT:
- Support the Global Strategy for In-Store Execution, measured by Winning vs Competition (WVC) & Perfect Store Audit (PSA).
- Cover ASM routes as needed.
- Meet daily KPIs focused on sales, distributions, pricing, display, new accounts, and merchandising.
- OFF ROUTE SUPPORT:
- Support the team with audits, blitzes, building displays, and merchandising to drive sales.
- Other duties as assigned.
Qualifications
- Valid US Driver’s License and obtainment of DOT Medical card.
- Must be at least 21 years of age.
- Experience in customer service and sales is a plus.
- Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
- English proficiency; additional languages are an advantage.