Marketing Executive

Job Title: Marketing Executive

Company: Vishram International Services

Job Overview

We are looking for an experienced Marketing Executive to plan, manage, and execute digital and offline marketing activities. The ideal candidate should have practical experience in performance marketing, lead generation, campaign management, and marketing analytics. The role requires someone who can independently manage marketing activities, coordinate with internal teams, and achieve measurable business targets.

Key Responsibilities

• Develop and implement marketing strategies for B2B and B2C audiences.
• Plan and manage digital marketing campaigns across Google Ads, Meta Ads, SEO, email marketing, and other relevant platforms.
• Generate qualified leads while improving cost per lead (CPL), conversion rates, and return on marketing investment (ROMI).
• Manage social media marketing, content planning, audience engagement, and brand visibility.
• Plan and coordinate offline marketing activities, including events, local promotions, and outreach campaigns.
• Work with marketing specialists, freelancers, agencies, and internal teams to ensure campaigns are executed on time.
• Monitor campaign performance using analytics tools, CRM systems, and marketing dashboards.
• Coordinate with sales and operations teams to improve lead quality and conversion rates.
• Prepare weekly and monthly reports to track marketing performance against defined targets.
• Identify new marketing opportunities to reach customers in smaller cities and emerging markets.

Requirements & Tech Stack

• Practical experience in digital marketing, performance marketing, and lead generation.
• Working knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
• Ability to analyse campaign performance, manage advertising budgets, and optimise marketing expenses.
• Familiarity with Google Analytics, CRM platforms, and lead tracking systems.
• Experience managing multiple campaigns and coordinating with marketing teams or external agencies.
• Strong communication, analytical, organizational, and reporting skills.
• Ability to work independently, take responsibility for assigned targets, and deliver results.
• Understanding of both digital and offline marketing activities.

Preferred Qualifications

• Experience managing B2B and B2C marketing campaigns.
• Knowledge of marketing automation and email marketing tools.
• Experience with lead nurturing, CRM workflows, and conversion optimisation.
• Exposure to marketing campaigns targeting Tier 2 and Tier 3 cities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on the following:

• Number of qualified leads generated each month.
• Cost per lead (CPL) and return on marketing investment (ROMI).
• Lead quality and lead-to-customer conversion rates.
• Campaign engagement, audience growth, and brand visibility.
• Achievement of monthly and quarterly marketing targets.
• Timely execution of campaigns and submission of performance reports.

Who Should Apply?

Candidates with hands-on experience in marketing campaigns, lead generation, and performance tracking are encouraged to apply. Applicants should be comfortable working with marketing data, managing multiple responsibilities, and demonstrating measurable results from previous campaigns.

Work Location: Ahmedabad, Gujarat (Work from Office)

Employment Type: Full-time

Salary: Up to ₹30,000 per month

Working Schedule: Day Shift