Marketing & Communications

About the Role

STW (School to Work) - Marketing & Communications role within the Cummins Drivetrain & Braking Systems Aftermarket Team in Florence, KY.

Key Responsibilities

• Marketing Program Support: Assist with the administration and execution of promotional programs.
• Digital Marketing: Support digital marketing initiatives, including email campaigns, marketing automation, and content management.
• Marketing Content Development: Create and maintain marketing materials such as brochures, flyers, newsletters, and presentations.
• Sales & Customer Support: Fulfill marketing-related requests from internal sales teams and external customers.
• Event Coordination: Coordinate marketing materials and support for trade shows, customer events, and promotional initiatives.
• Project & Budget Tracking: Assist with tracking marketing budgets, monitoring project status, and maintaining organizational reporting tools.
• Cross-Functional Collaboration: Work closely with marketing, sales, product management, and other teams.
• Administrative Support: Provide day-to-day administrative and project support for the aftermarket marketing team.

Requirements & Tech Stack

• Communication Skills: Strong written and verbal communication skills; ability to create and edit professional marketing content.
• Organization: Excellent organizational skills; ability to manage multiple projects and deadlines.
• Digital Marketing Interest: Interest in digital marketing, email marketing, content creation, and marketing technologies.
• Technical Aptitude: Basic understanding of or willingness to learn HTML and marketing automation tools.
• Creative Thinking: Ability to develop innovative ideas and contribute creative solutions.
• Attention to Detail: Strong focus on accuracy, consistency, and quality.
• Microsoft Office Proficiency: Working knowledge of Microsoft Word, Excel, and PowerPoint.
• Collaboration: Ability to build relationships and work effectively with cross-functional teams.

Qualifications

• Currently pursuing a degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field.
• Experience with marketing, communications, content development, or digital media projects through coursework, extracurricular activities, internships, or other relevant experiences.
• Experience using Microsoft Office Suite (Word, Excel, and PowerPoint).
• Exposure to digital marketing platforms, content management systems, or email marketing tools is a plus.
• Familiarity with Adobe InDesign, Illustrator, Photoshop, or similar design software.
• Exposure to marketing automation, email marketing, or CRM platforms.
• Basic understanding of HTML and digital content formatting.
• Experience supporting events, promotional activities, or customer engagement initiatives.
• Ability to track project progress, organize marketing data, and assist with reporting activities.