Content Strategist Intern

About Cladbe

Cladbe's Studio team creates the launch for new housing projects, including the story, identity, content, and creative. Cladbe also develops software for developers and operates property.new, a marketplace for new homes.

About the Role

We are looking for a Content Strategist Intern to join the Studio team on-site in Gurugram. This role involves finding the core idea in a brief and crafting memorable messaging for buyers.

Key Responsibilities

• Shape concepts for project launches, launch creative, and brand positioning.
• Translate project details (location, amenities, pricing, buyer profile) into memorable stories and hooks.
• Write content for launch concepts, ad copy, social posts, video scripts, brochures, site hoardings, and on-site branding.
• Collaborate with the Studio Head and design team to visualize concepts.
• Research markets, competing projects, and buyers to identify unique angles.
• Present ideas to the team and builder clients, and maintain the core idea through feedback.
• Track effective strategies in property and brand marketing, particularly reels and performance ads.

What You'll Learn

• The end-to-end process of a housing project launch, from positioning to final collateral.
• The regulations and best practices for property advertising.
• The process of translating a single idea into various media formats (film, reels, hoardings, sales tools).

Requirements & Tech Stack

• Writing samples or a portfolio (copy, scripts, social posts).
• Clear, sharp writing in English.
• Curiosity about consumer behavior in home buying and a habit of research before writing.
• Comfort with feedback and quick revision cycles.

Nice to Have

• Writing in Hindi.
• Scripting short-form video.
• Interest in real estate, brands, or advertising.
• Experience using AI writing tools with critical judgment and manual editing.