Business Development Manager

About the Role

Reelax is an AI-powered influencer marketing platform connecting brands with verified creators across India. We facilitate end-to-end influencer campaigns, from discovery and due diligence to execution and ROI tracking. Our services encompass influencer campaigns, UGC production via Reelax Studio, performance media buying, podcasts, and retail activations. We are a lean, self-funded team building core infrastructure for India’s creator economy.

The Business Development Manager is a full-time, on-site role based in Noida. This role offers an opportunity to learn and grow brand partnerships for Reelax. You will collaborate with senior BDMs to identify new brand clients, present influencer marketing solutions, and assist in closing deals. This is a hands-on program from day one, with a path to a full Business Development Manager role for trainees who meet their targets and learning goals.

Key Responsibilities

• Research and identify potential brand clients across D2C, FMCG, beauty, fashion, tech, and other consumer categories.
• Generate leads through LinkedIn, email outreach, cold calls, events, and referrals.
• Set up discovery meetings with marketing heads, brand managers, and founders.
• Understand client goals and assist in shaping influencer campaign proposals with the strategy team.
• Prepare and deliver pitch decks and presentations on Reelax’s services.
• Support negotiations, pricing discussions, and deal closure under senior guidance.
• Maintain accurate records of leads, meetings, and pipeline in the CRM.
• Build relationships with existing clients and identify upsell and repeat-campaign opportunities.
• Track industry trends, competitor offerings, and new creator-economy developments.
• Meet weekly and monthly targets for outreach, meetings, and revenue.

Requirements & Tech Stack

• MS Excel / Google Sheets
• PowerPoint / Google Slides
• CRM

Qualifications

• MBA / PGDM: completed, or final-year students available to join full-time. Marketing, Sales, or a related specialization is preferred.
• Internship experience: at least one completed internship, ideally in sales, business development, marketing, advertising, media, or client servicing. Please include the organization, duration, and your key contributions in your resume.

Skills and Competencies

• Excellent spoken and written communication in English and Hindi.
• Confident presenting and pitching to senior decision-makers.
• Strong persuasion and negotiation instincts.
• Target-driven, self-motivated, and comfortable with rejection.
• Good research and analytical skills to understand a brand’s needs.
• Organized, with strong follow-up discipline.