RBB-Personal Banker Classic
HDFC Bank
About the Role
Job Title: Personal Banker Classic
Business Unit: Retail Branch Banking
Reporting To: Branch Head
Job Purpose
Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.
Key Responsibilities
- Sales
- Ensure Sales responsibilities are completed.
- Managing Classic Portfolio
- Manage benchmark customer numbers in the portfolio.
- Group customers with family members for enhanced relationships.
- Achieve income-generating product benchmarks.
- Enhance customer group profitability and wallet size.
- Update CRM with detailed customer interactions.
- Customer Services
- Deliver quality customer service and resolve complaints within TAT.
- Promote direct banking channels and assist customers.
- Ensure timely account opening and customer communication.
- Operations
- Maintain daily sales reports.
- Ensure quality acquisition of savings and current accounts.
- Cross-sell products like Demat, Bill Pay, and Advisory.
- Monitor large account movements and prevent attrition.
- Promote third-party products like MF, Insurance, and Bonds.
- Ensure error-free documentation for account opening and instructions.
- Adhere to KYC norms and maintain 5-S standards.
- Manage locker operations and standing instructions.
- Update CRM for asset leads and weed-out database.
Requirements & Tech Stack
- CRM
- Demat
- Bill Pay
- Advisory
- MF
- Insurance
- Bonds
- KYC
- 5-S
Qualifications
- Graduation required; Post-graduation preferred.
- NISM V-A Certification
- IRDA Certification
- GI Certification
Key Competencies
- Sales and influencing skills
- Banking product knowledge
- Planning and organizing
- Communication
- Knowledge of competition