RBB-Personal Banker Classic

HDFC Bank

Upleta, Gujarat, India5h agovia LinkedIn

About the Role

Job Title: Personal Banker Classic

Business Unit: Retail Branch Banking

Reporting To: Branch Head

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

  • Sales
  • Ensure Sales responsibilities are completed.
  • Managing Classic Portfolio
  • Manage benchmark customer numbers in the portfolio.
  • Group customers with family members for enhanced relationships.
  • Achieve income-generating product benchmarks.
  • Enhance customer group profitability and wallet size.
  • Update CRM with detailed customer interactions.
  • Customer Services
  • Deliver quality customer service and resolve complaints within TAT.
  • Promote direct banking channels and assist customers.
  • Ensure timely account opening and customer communication.
  • Operations
  • Maintain daily sales reports.
  • Ensure quality acquisition of savings and current accounts.
  • Cross-sell products like Demat, Bill Pay, and Advisory.
  • Monitor large account movements and prevent attrition.
  • Promote third-party products like MF, Insurance, and Bonds.
  • Ensure error-free documentation for account opening and instructions.
  • Adhere to KYC norms and maintain 5-S standards.
  • Manage locker operations and standing instructions.
  • Update CRM for asset leads and weed-out database.

Requirements & Tech Stack

  • CRM
  • Demat
  • Bill Pay
  • Advisory
  • MF
  • Insurance
  • Bonds
  • KYC
  • 5-S

Qualifications

  • Graduation required; Post-graduation preferred.
  • NISM V-A Certification
  • IRDA Certification
  • GI Certification

Key Competencies

  • Sales and influencing skills
  • Banking product knowledge
  • Planning and organizing
  • Communication
  • Knowledge of competition

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