Associate Director of Marketing

Job Summary

Responsible for completing the marketing plan for a property. Manages all e-commerce opportunities and develops good working relationships with tourism bureaus and community leaders.

Key Responsibilities

• Conducting Daily Marketing Activities that Achieve Department Goals:
• Assisting in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
• Developing a leisure marketing plan that addresses the distribution of rate offers, packages, and programs designed to build occupancy.
• Maintaining, updating, and managing all web sites.
• Coordinating offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Developing brochure and property collateral materials.
• Participating in all property imaging work (e.g., signage).
• Using and interpreting all reporting necessary for sound marketing recommendations, including DMA source market reports, past guest lists (utilizing leisure rate codes), and tracking.
• Reviewing and providing analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensuring a consistent marketing message is communicated in all advertising and collateral efforts.
• Managing the marketing budget throughout the year.
• Providing regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and using this knowledge in future planning.
• Tracking return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising.
• Keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Ensuring consistency in an individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
• Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue:
• Evaluating new marketing opportunities for the property.
• Ensuring the property is represented on all quality internet sites that have the potential of providing business.
• Working closely with respective Convention Bureaus and Chambers of Tourism.
• Developing a strategic marketing plan for the property, including group, leisure, and local efforts.
• Planning and supervising all photo shoots, developing a shot list while keeping the goals of the property and brand image in mind.
• Building Successful Relationships that Generate Sales & Marketing Opportunities:
• Identifying and communicating with distribution channels that can sell distress inventory to drive property occupancy.
• Providing all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acting as a liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
• Working with the media buyer to plan and execute advertising.
• Assisting the property in developing promotions for various campaigns, keeping in mind the strategy and goals of the promotion as well as Look No Further prerequisites.
• Assisting the property with materials, tracking/analysis, and presentations to owners.
• Acting on behalf of the property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
• Additional Marketing Responsibilities:
• Keeping detailed files and records on all matters relative to the property's marketing materials (photo usage rights, vendor contracts, etc.).
• Ensuring that the property is following all corporate marketing guidelines.
• Approving all invoicing through the MarrCom office.

Requirements & Tech Stack

• High school diploma or GED; 2 years of experience in sales and marketing or related professional area.
• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Qualifications

• Experience in sales and marketing or related professional area.
• Familiarity with e-commerce opportunities.
• Ability to develop working relationships with tourism bureaus and community leaders.
• Proficiency in interpreting marketing reports and tracking data.
• Understanding of marketing budget management and ROI analysis.
• Knowledge of market trends and target customer information.
• Experience with website and email campaign tracking.
• Ability to create marketing collateral and participate in property imaging.
• Experience working with distribution channels and sales channels.
• Liaison skills between corporate and individual properties.
• Experience working with media buyers.
• Ability to assist with owner presentations.
• Vendor management skills.
• Record-keeping skills for marketing materials.
• Adherence to corporate marketing guidelines.
• Familiarity with approving invoicing.