Growth Marketing Associate

About the Role

LandOffer.ai is seeking a creative Growth Marketing Associate to join its early-stage team. This role will focus on bringing LandOffer.ai to millions of job seekers by working with founders, product, and data teams to run growth experiments, build organic and social channels, engage communities, and translate user insights into acquisition and retention loops. This is an opportunity to own growth channels, test ideas, and make a direct impact in a fast-moving AI startup.

Key Responsibilities

• Run Growth Experiments: Design, launch, and iterate on rapid growth experiments across social media, content, SEO, referrals, and user onboarding to drive sign-ups and activation.
• Build & Engage Communities: Connect with job seekers, students, and career communities across platforms like LinkedIn, TikTok, Reddit, and X to foster advocacy.
• Create Compelling Content: Craft relatable, high-converting content including short-form videos, career tips, product demos, and blog posts.
• Drive Product-Led Growth: Partner with product and engineering to optimize user onboarding, referral loops, and viral sharing moments within the product.
• Track & Optimize Performance: Monitor funnel metrics, campaign ROI, and user feedback to identify successful strategies and discontinue ineffective ones.
• Collaborate & Scale: Work with product, data, and design teammates to align messaging with user needs and identify new growth channels.

Requirements & Tech Stack

• Growth & Experimental Mindset: Strong curiosity for user acquisition, retention, and testing new channels, with comfort in running fast experiments and learning from data.
• Content & Storytelling Skills: Ability to write sharp, relatable copy and create engaging short-form or social content tailored to job seekers.
• Social & Community Savvy: Familiarity with modern digital platforms including LinkedIn, TikTok, Reddit, Instagram, YouTube and an understanding of what resonates online.
• Analytical Comfort: Ability to track campaign metrics, interpret basic funnel data (e.g., CTR, conversion rate, retention), and make data-informed decisions.
• Scrappy & Resourceful: Self-starter energy with strong attention to detail and a knack for finding creative, low-cost growth strategies.
• Communication: Clear, empathetic communicator who can translate product features into user value.
• Ownership & Adaptability: Proactive attitude, eagerness to take on multiple roles, and excitement for building in a fast-moving startup environment.

Experience from internships, personal social accounts, campus organizations, side projects, or professional roles is welcome.