𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿

About the Role

• This is a contract, hybrid role for a Performance Marketer in the education domain, based in Gurugram with some work-from-home flexibility.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across digital channels to drive high-quality leads for both school/parent offerings and WorkReady programs.
• Define target audiences.
• Set up and manage campaigns.
• Track performance metrics.
• Continuously improve cost per lead and conversion rates.
• Collaborate closely with content, product, and operations teams to ensure messaging, landing pages, and funnels align with learner needs and program outcomes.
• Run experiments.
• Report insights clearly.
• Maintain a data-driven approach to all marketing decisions.

Requirements & Tech Stack

• Strong performance marketing skills, including paid search, paid social, and optimization of campaigns for lead generation and conversions.
• Ability to work with analytics and reporting tools, interpret data, and make evidence-based decisions to refine targeting, creatives, and budgets.
• Experience collaborating with content and product teams to align campaigns with learner segments, value propositions, and landing page flows.
• Comfort working in an education or edtech environment, with sensitivity to learner and parent decision-making processes.
• Effective written and verbal communication skills, with the ability to present findings and recommendations clearly and succinctly.
• Strong organization and time-management skills, with the ability to handle multiple campaigns and priorities in a hybrid work setting.
• Prior experience in performance marketing for services or subscription-based offerings is preferred.
• Experience in Gurugram or similar markets is a plus.
• A Bachelor’s degree in marketing, business, statistics, or a related field is beneficial.
• Relevant certifications in digital marketing or analytics are an advantage.