Business Development Associate

Plum

Bengaluru, Karnataka, India0–2 yrs2d agovia LinkedIn

About Plum

Plum is an employee insurance and health benefits platform for modern organizations.

About the Role

You will be part of the Growth Team, consulting and advising CXOs and Founders of India’s leading startups and global multinationals on building great employee benefits plans and risk mitigation strategies. Your mission is to drive pipeline with a focus on AI-enabled outbound across segments like Funded Startups and MNCs. You will research accounts, run and own outbound efforts end-to-end. This is a quota-carrying role with outcome-linked targets.

  • Location: Bengaluru, India
  • Timings: 10:00 AM - 7:00 PM
  • Working Days: Mon-Fri

Key Responsibilities

  • Run multi-channel AI-aided outbound GTM through calls, email, and LinkedIn to build connections with stakeholders at top funded startups and global companies.
  • Research and prioritize target accounts within focus segments.
  • Qualify inbound and outbound interest, and book meetings that convert into high-quality pipeline for the Sales team.
  • Work closely with Sales Consultants to understand lead qualification criteria and sharpen targeting and messaging.
  • Maintain clean, accurate records of outreach and pipeline activity.
  • Own discovery calls and learn how enterprise deals are built and closed.
  • Utilize AI tools as part of your core workflow.
  • Become an expert in insurance, employee benefits, and Plum's product suite.

Requirements & Tech Stack

  • Proficiency in AI tools as part of your core workflow.

Qualifications

  • An ace communicator, skilled in storytelling and breaking down complex concepts.
  • A proactive business driver, viewing this role as a 12-24 month runway into a business role.
  • A true self-starter, thriving in a fast-paced environment with minimal hand-holding.
  • Outcome-driven, demonstrating impact from actions.
  • Deep interest in the insurance and benefits industry and its evolution.
  • Possess a growth mindset and coachable.
  • Ability to present oneself as credible and articulate in face-to-face, virtual, and written communication.
  • Willingness to learn fast and handle new challenges daily.
  • Entrepreneurial spirit and high energy.
  • Comfortable with extreme autonomy and growth.

Why Join Plum (as an Early-Career Professional)

  • Opportunity to move to high-ownership business roles or pursue an MBA/Masters.
  • Access to state-of-the-art AI tools integrated into daily workflows.
  • Compensation beyond fixed salary, with incentives for building healthy pipeline.
  • A 24-month gateway role to full-cycle sales, marketing, or partnerships.
  • Cross-functional view of pipeline generation, connecting Marketing, BD, Partnerships, and Sales.
  • Incredible access to Founders, CXOs, and investors across the Indian ecosystem.
  • A culture built for young talent, emphasizing high ownership, high trust, and leader support for growth.
  • Practically no cap on earnings with accelerators and performance-linked rewards.

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