Brand Expression Designer

About the Role

As a Brand Expression Designer in Family Care, you will be responsible for leading, developing, visualizing, and executing world-class consumer experiences for our Bounty, Charmin, and Puffs brands. You will demonstrate design mastery through hands-on work and by inspiring and managing agency partners. This role seeks a creative, organized, and proactive individual who thrives in hectic environments and is driven to get things done with a positive attitude.

Key Responsibilities

• Generate fresh, compelling design solutions for brand activations, long-term strategic initiatives, and complex design challenges, based on consumer insights and with an excellent aesthetic sensibility.
• Participate in consumer research and provide a clear point of view on relevant market and design trends, consumer behavior, and the competitive landscape to inspire and guide multifunctional teams.
• Balance consumer needs, brand identity assets, marketplace context, and visual problem-solving to create functional, beautiful, and brand-relevant experiences.
• Support and influence the design studio by participating in and leading regular critiques, design sprints, and inspirational upskilling sessions.
• Collaborate with multifunctional and studio partners to identify opportunities, solve problems, and preserve design intent throughout the development process, from initial Design Brief to presenting work and point of view to leadership (up to GM and CEO levels).

Requirements & Tech Stack

• Design Mastery: sketching and rapid visualization, ideation, rendering, 2D & 3D prototyping, research & analysis, cross-functional collaboration, and presentation skills.
• AI Proficiencies: Ability and willingness to integrate AI proficiencies into your design process.
• Project Management & Organization: Strong skills with the ability to coordinate multiple projects and teams simultaneously.
• Communication: Excellent verbal and written communication skills for cross-team collaboration, agency briefing, and leadership presentations.
• Design Software: Advanced proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools.
• Adaptability: Ability to adapt quickly in a dynamic environment with shifting priorities.
• Autonomy: Manage one’s own time and tasks effectively and with minimal oversight.
• Initiative: Ability to take the lead and solve problems without having them assigned.
• Problem Solving: Proactive problem solver with strong attention to detail.
• Brand Management: Skilled at evolving and enforcing brand systems while keeping content fresh and engaging.
• Feedback Integration: Comfortable receiving direction, iterating quickly, and incorporating feedback.
• Strategic Thinking: Ability to balance creativity and effectiveness, knowing what works and why from both design and business perspectives.

Qualifications

• Bachelor’s degree in graphic design, with a strong portfolio showcasing high-quality, insight-driven work across channels and formats.
• Mastery of design fundamentals: layout, typography, color theory, and composition.