Inside Sales Representative (Sales Trainee)

About the Role

Dobbs Equipment is seeking an Inside Sales Representative (Sales Trainee). The role focuses on the sale, rental, and leasing of John Deere Compact Equipment. The primary goal is to identify new and dormant accounts to drive equipment sales and revenue within the compact construction equipment segment.

Key Responsibilities

• Focus on selling the John Deere Compact Construction Equipment (CCE) full product line, including Mini Excavators, Skid Steers, Compact Track Loaders, Compact Wheel loaders, and their attachments.
• Prospecting: Target dormant, new, and walk-in accounts to sell John Deere CCE.
• Welcome and greet potential customers, listen to requirements, answer inquiries with detailed information, and make compact product equipment recommendations.
• Make an adequate number of calls per day to assigned accounts to identify sales leads and promote dealership products and services (parts, service, sales offerings).
• Ensure leads and quotes are followed up on quickly (within 24 hours).
• Quote and negotiate prices, credit, and financial terms, and complete necessary documentation to finalize sales.
• Maintain updated knowledge and understanding of manufacturer discounts and special dealer pricing programs.
• Reporting: Maintain updated and accurate records of assigned customers and report all sales activity in CRM/Dynamics, including calls, leads, quotes, and customer management.
• Provide demonstrations and machine walk-arounds to customers at the dealership.
• Meet or exceed company targets for calls and sales quota.
• Attend training and sales meetings as required to stay current with new equipment and technology.
• Complete evaluations of used equipment to determine trade-in value when requested.
• Adhere to safety policies.

Requirements & Tech Stack

• Valid Driver's License
• Proficiency with PC, including MS Office (emphasis on Excel, Outlook, and Dynamics).
• Ability to apply common sense understanding to carry out instructions and strong problem-solving skills.
• Ability to perform basic arithmetic: add, subtract, multiply, and divide in all units of measure using whole numbers, common fractions, and decimals.
• Quick learner with the ability to think out of the box.

Qualifications

• Bachelor’s degree or equivalent from a four-year college, or a minimum of 1 year of related experience is preferred, but not a requirement.
• Strong Communication Skills: Ability to communicate effectively with teammates and customers, with persuasive personality and negotiation skills.
• Customer Focus: Strong ability to prioritize customer needs and expectations, and provide excellent customer service.
• Self-management/self-motivation with persuasive personality and negotiation skills.
• Fluency in Spanish is preferred but not required.
• Customer Service experience.