Associate, Social Media

About the Role

Associate - Social Media at LITWITS.

Key Responsibilities

• Plan, create, and schedule engaging social media content across platforms including Instagram, LinkedIn, Twitter, Facebook, and others.
• Manage and optimize paid social and search campaigns on platforms like Meta (Facebook & Instagram), LinkedIn, and Google Ads, including tracking performance and ROI.
• Develop and maintain a content calendar aligned with campaigns, product launches, and seasonal trends.
• Analyze social media and campaign performance metrics (reach, engagement, CTR, conversions) and prepare insight-driven reports.
• Engage with social media audiences by responding to comments, messages, and mentions in a timely, brand-appropriate manner.
• Collaborate with creative or operations teams to produce visually appealing, on-brand social content.
• Refine social media strategy using familiarity with current social platform algorithms, industry trends, and emerging tools.

Requirements & Tech Stack

• Social Media Content Planning & Creation
• Paid Social Campaign Management (Meta, LinkedIn, Google Ads)
• Content Calendar Management
• Performance Analysis & Reporting
• Audience Engagement
• Cross-functional Collaboration
• Social Media Trend Analysis
• Platforms: Instagram, LinkedIn, Twitter, Facebook